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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Stage 1: Value Addiction.

Campaign 130
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Contact Management: The Beginning.

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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Create Conversion Goals in Google Analytics.

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The Definitive Guide to Video Prospecting

ConversionXL

They don’t necessarily exclude each other, but you’ll often find many marketers pleading their allegiance to one of the two camps. You do this through a series of techniques that range from content marketing (attracting leads) to chatbots and surveys (providing value). That’s where inbound prospecting comes in. Why video prospecting?

Video 141
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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How to Get Traffic That Converts

ConversionXL

Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? In the Digital Analytics Power Hour podcast , the hosts posed the following thought experiment to help you determine how to analyze and optimize a site like this: Imagine you wake up in a world where you don’t have a website.