ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 Especially at the really simple and basic things.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. In Google Analytics specifically it is GA's annoying UI / user experience.

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. Remember: Engagement is not a metric, its an excuse. ].

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Data on interactions can be found in social analytics dashboards and Google Analytics. . A generally accepted percentage for an email campaign success open rate is 15%-25%.”.

Audience 139

Audience Social Media Email Ruby 139

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. This is sub optimal.

Technical Review 93

Technical Review Analytics Web Software Review 93

Hearpreneur

FEBRUARY 13, 2022

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. Fifth, software systems can now develop ad campaigns for new listings automatically. They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics.

Artificial Inteligence 111

Artificial Inteligence Software Review Technical Review Entrepreneur 111

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154

Search SEO Analytics Engineer 154

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Enable Google Analytics tracking. Start an AdWords campaign. Thanks for the insight!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching Campaign San Francisco 48

YoungUpstarts

JULY 26, 2020

Employ Analytics. Analytics are the numbers that tell you how well your business’s online presence is performing. How does my PPC advertising campaign perform? Metrics will help you understand your customer’s behavior and the success of each page of your website. How many shopping carts are abandoned?

Social Media 147

Social Media Cloud PPC Mobile 147

crowdSPRING Blog

DECEMBER 14, 2016

Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. First, it created useless data because we could not compare conversion rates later in our campaigns to the earlier data. There are many excellent online tools that will help you with SEO campaigns.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

AUGUST 19, 2020

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

Up and Running

AUGUST 31, 2021

From social media campaigns to PPC advertisements, there are many strategies companies use to promote brand awareness. If you want to use social media to measure brand awareness spread, reach is a great metric to look at. Let’s say that you do a television campaign to promote your business.

Small Business 122

Small Business Social Media Campaign Search 122

ConversionXL

AUGUST 27, 2015

Time Period Comparison in Analytics (and Why It’s Wrong). If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics. However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. How, indeed, did they demonstrate ROI? Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Five Caveats!

Analytics 128

Analytics Search Advertising Metrics 128

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

MARCH 8, 2010

Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. It was a part of my first book, Web Analytics: An Hour A Day. The problem?

Metrics 117

Metrics Web Analytics PPC 117

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year?

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Come back here.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Gather insights from Google Analytics. Refer again to your customer research and analytics.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. Startup validation tactic 4: Email test campaigns.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode. We just trusted they’d keep it to themselves.

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Define your target metrics. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.). Bandits and A/B/n tests each have a purpose. Instrument.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

JULY 29, 2014

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight? image source.

Analytics 132

Analytics Software Review eCommerce Search 132

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. Finally, we can create ad campaigns that target those trial users who didn’t convert but whose purchase prediction score makes them promising candidates for purchasing the product later on. A/B testing.

Acquisition 127

Acquisition Cost Affiliate Customer 127