Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. This is sub optimal.

Technical Review 93

Technical Review Analytics Web Software Review 93

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally. can all benefit from a better idea of the customer.

Software Review 115

Software Review Design Agile Analytics 115

crowdSPRING Blog

DECEMBER 14, 2016

Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. First, it created useless data because we could not compare conversion rates later in our campaigns to the earlier data. There are many excellent online tools that will help you with SEO campaigns.

SEO 48

SEO Search Engineer Small Business 48

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Time Period Comparison in Analytics (and Why It’s Wrong). If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics. ROI is Difficult to Measure.

PPC 48

PPC SEM Technical Review Conversion 48

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., You’ll walk away with personas you can use for marketing decisions, as well as data to further explore for copy ideas, design guidance, and campaign experiments. can all benefit from a better idea of the customer. What do you want to know?

Software Review 102

Software Review Design Agile Analytics 102

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Come back here.

Analytics 125

Analytics Web Customer SEM 125

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. Define your target metrics. Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

Analytics 124

Analytics Metrics SEM Web 124

Eric Friedman

APRIL 23, 2014

thought to be effective by very hand wavy metrics such as “visibility” and “brand awareness” but it was impossible to really track. I realized that interactive advertising and banner ads provided great accountability and metrics you could really dig into. It was (and is?)

SEM 83

SEM Advertising Metrics Analytics 83

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Define your target metrics. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.). Bandits and A/B/n tests each have a purpose. Instrument.

Analytics 127

Analytics Technical Review Software Review Framework 127

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28

Metrics Small Business Analytics SEM 28

Occam's Razor

MAY 19, 2006

Numerous studies have pointed out that while almost all Fortune 500 companies have great investments in "Web Analytics" they still struggle to make any meaningful business decisions. Here it what it says…… Our Goal: Highest value from Web Analytics implementation. The rule works quite simply.

Analytics 133

Analytics Web SEM Metrics 133

Steve Blank

DECEMBER 7, 2010

Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. use Google Analytics to measure the success of your campaign. Dave McClure, “Startup Metrics for Pirates”, [link]. Present and explain your marketing campaign. Get real costs from suppliers. Access to resources.

Wiki 311

Wiki Lean Management Business Model 311

crowdSPRING Blog

SEPTEMBER 14, 2014

Do you manage your own keyword campaigns or work closely with the person who does? SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Mixpanel: An advanced analytics platform, Mixpanel allows users to drill down and better understand how visitors engage with your site.

Small Business 79

Small Business SEM Social Media Mobile 79

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Because it is hard. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JANUARY 22, 2015

You can’t rely on web analytics data – and just compare time periods – as everything changes. In addition to this, we tracked everything closely in Google Analytics and we could verify that conversions, revenue and sales were up and that the combined effect of all my work was a 21% lift in the overall conversion rate.

Analytics 48

Analytics SEM Metrics Conversion 48

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Google Analytics. What it is: Google Analytics is a free tool from Google that provides detailed and very useful information about your website traffic and the effectiveness of your marketing efforts.

Small Business 102

Small Business Analytics Social Media Search 102

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. Here is a example.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. So what is this mysterious metric? It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. 2: Measure the bounce rate for your traffic sources.

Metrics 120

Metrics Analytics PPC Campaign 120