Analytics Clickthrough Engineer Metrics 
ConversionXL
MAY 22, 2017
In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Andrew Chen explained this as the Law of Shitty Clickthroughs. Just like cars with a great engine but no wheels.
Hunter Walker
MAY 7, 2018
Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. A user eating snacks engineered to take advantage of our sweet, salty urges. Diabetes and weight gain be damned. How did our product make you feel?
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ConversionXL
NOVEMBER 22, 2016
But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. Point is, thinking about and discussing this will help you move forward into choosing metrics, setting up reports, and optimizing based on insights. Nonprofits.
leananalyticsbook.com
AUGUST 19, 2012
Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.
ConversionXL
FEBRUARY 5, 2013
Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.
ConversionXL
MAY 24, 2013
What is happening: Make sure you are getting actionable data from Google Analytics. Companies often fail in web analytics because their objectives are not simple to understand or measure. 2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A 4) Define your target metrics. Is that good?
ConversionXL
APRIL 11, 2016
MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. YouTube is a powerful search engine that works hand-in-hand with Google. Optimize Videos for Search Engines. One call to action per video. via a form.
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