Hearpreneur

DECEMBER 15, 2017

I set out to address the environmental hazard of single use plastic bags and all the waste they were (and still are) by introducing a better solution, ECOBAGS®, to the market; a reusable bag made both ethically and sustainably. 7- To prioritizes employee and client retention. 8-Provide high-quality personalized marketing.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

JULY 11, 2016

Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%). Use marketing to amplify your product.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

MAY 19, 2016

Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media. It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Your marketing’s only as good as your data.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

APRIL 23, 2012

Helps make marketing better. Visitor Loyalty is not in every single report in your Digital Analytics tool. If the web analytics dashboard prominently measured Visitor Loyalty, would they still create link pukes? Yes, data is important. Makes for smart organizations. Blah, blah, blah. You know the drill: Measure. Find insights.

Metrics 152

Metrics Analytics Search Channel 152

The Startup Magazine

MARCH 28, 2021

The study of a website’s success became even more detailed as digital marketers became more sophisticated in evaluating website activity. The most well-known, without a doubt, is Google Analytics. If you ask a marketer what he/she wants most in life, they will almost always say “more customers.”

SEO 183

SEO Social Media Search Campaign 183

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Did one group see one marketing message that the other didn’t? How does retention differ among different acquisition channels? Look for any unique characteristics.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 7, 2022

This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Women Entrepreneurs Can

FEBRUARY 8, 2022

Medical marketing is becoming an essential aspect of the growth and success of any practice. You, therefore, need to employ marketing strategies that seek to build healthy relationships with the community by being personable. Most businesses rely on organic social media as a significant part of their marketing strategies.

Social Media 52

Social Media Reputation PPC Advertising 52

Up and Running

SEPTEMBER 5, 2018

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. Mobile apps can improve everything from store performance and conversion optimization to customer retention —but as I said, they’re not for everyone.

eCommerce 60

eCommerce Mobile Developer Retention 60

Growthink Blog

AUGUST 12, 2015

These processes include “New School” ones like formulating, launching, and managing multi-channel digital marketing campaigns - i.e. simultaneously advertising on Google AdWords, Bing, Facebook, and LinkedIn - and then utilizing various forms of re-targeting to ensure the right prospects see the right message at the right time.

Analytics 48

Analytics PPC Retention Campaign 48

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Digital Marketing: "What is amazing out there?

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

JUNE 16, 2016

” Since then, startups and growth marketers have latched onto the statement. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Retention: Optimizing for the second, third, fourth conversion. event tracking isn’t set up properly in Google Analytics).

Framework 48

Framework Programming Metrics Engineer 48