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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. a live stream with an influencer on social media). Getting your analytics house in order will give you the data you need to answer these questions.

Framework 102
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Startup Lessons: Marketing

Venture Chronicles

Succeeding at zero to low touch web direct sales models is not a challenge to take lightly, it requires an intense focus on web traffic generation and instrumentation of assets for funnel analytics. It also requires that people think outside of their comfort zone of campaigns, PPC, webinars, and landing pages.

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Search & Analytics. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Analytics. How To: Social Media Marketing. Enterprise Social Media Management Software.

SEO 54
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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

Before founding MobileMonkey, Kim founded WordStream , the world’s leading PPC (pay-per-click) marketing platform managing over a billion dollars of annualized ad spend for tens of thousands of businesses. To learn more about using the Messenger chatbot effectively, watch this free one hour webinar.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. Gather insights from Google Analytics. Refer again to your customer research and analytics.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Bonus reading material: Multichannel Analytics: Tracking Offline Conversions. Web Analytics. 7 Best Practices ]. Traffic Differentials.

Campaign 128