Trending Sources

Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page.

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! "

Five Key Elements For A Big Analytics Driven Business Impact

Occam's Razor

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice?

7 Ways to Use Data and Analytics for Strategic Change

Startup Professionals Musings

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Strategic decision makers need to see the data, in addition to marketing and sales. Keep your eye on the data and the analytics.

Google Analytics Health Check: Is Your Configuration Broken?


The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively.

How to Setup Google Analytics and Segment Your Data


The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. First, let’s get Google Analytics accurately reporting pageviews.

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data


After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. Each user of Google Analytics can have multiple accounts. In-Page Analytics (or enhanced link attribution).

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

As in, " You have to prove store sales from a See or a Think strategy before we invest in smart marketing." For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! <

The Beginner’s Guide to Mobile App Analytics


Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. Be sure to link your AdMob account to your Google Analytics account.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Technical Analytics Challenges.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Six simple visualizations, and solutions, for complex marketing, analytics and life challenges. Two things I love a lot: 1.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!"

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. I also believe that every company in a different stage of their evolution when it comes to sales, marketing, and audiences. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!),

10 Google Analytics Reports That Tell You Where Your Site is Leaking Money


Google Analytics can provide answers. #1: This google analytics report will tell you how much traffic is dropping off at each funnel step. The truth is that the funnel in Google Analytics was missing 2 steps! Blog eCommerce Resources SaaS Resources Analytics google analytics

Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics


Some of you out there may find this Google Analytics feature overview to be mostly review. From the time you set up your account and put your tracking code on your site, Google Analytics, starts to capture and display a lot of data. Universal Google Analytics.

How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization


Predictive analytics is making all these dreams a reality by offering solutions for these three areas and much much more. Predictive analytics helps look at all the different variables to generate the desired engagement from the customer. So, How Can I Deploy Predictive Analytics?

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. In-Page Analytics Report.

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

Occam's Razor

The flow starts with Research Online and then moves into illustrating what it takes to get one sale in this industry category (twelve searches, fifteen website visits and 5 display ad clicks). Advanced Analytics Digital Analytics Marketing Tips Web Insights Web Metrics data presentation tips

The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)


Google might be the holy grail of analytics, and there’s little question that you need it plugged in if you want to track your website’s success. But that doesn’t mean Google Analytics is telling you the full story. Blog Analytics google analytics intermediate

3 Steps to Set up eCommerce Tracking in Google Analytics

Duct Tape Marketing

3 Steps to Set up eCommerce Tracking in Google Analytics written by Guest Post read more at Duct Tape Marketing. To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously.

Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas


Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Before you can properly complete your web analytics analysis, you should have a list of questions that need answers.

Love or Hate It, Why Predictive Analytics is the Next Big Thing

Fresh Inc.: The Staff Blog

One of the most valuable business uses of predictive analytics is in marketing and sales

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Adometry Dominates the Marketing Analytics Market


Sales executives have But marketing officers have never had a […] The post Adometry Dominates the Marketing Analytics Market appeared first on SiliconHills. By AMY MCCULLOUGH Reporter with Silicon Hills News While the science behind Austin’s Adometry might be complex, the company’s goals are simple: To help marketing executives answer the questions, “How’s my marketing doing?” and “What should I do different?” Financial executives have Oracle Financials.

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It


Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics.

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

But as we drill deeper into worse performing media, or pay out for lower-volume-lower-relevance search terms, our cost per sale gradually rises. You'll notice instantly that almost none of the data above is available in your web analytics tool.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. My web analytics KPI is: Average Order Size.

Sales 3.0: evolution of the software sales function

Version One Ventures

It’s widely accepted that SaaS has permanently changed software sales. Enterprise software sales once meant a large “boots on the ground” field sales team who knew how to wine and dine the right individuals and stakeholders. With the emergence of SaaS, the sales process became more transactional and less about relationships. As a result, focus began to shift from field sales to inside sales. Sales 3.0: Sales 3.0 The post Sales 3.0:

Sales 27

7 Important KPIs Every Site Owner Should Know

YFS Magazine

Grow Marketing & Sales analytics company website conversion optimization marketing web analytics

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Here’s How To Measure The Real Impact Of Your Online Marketing

YFS Magazine

Grow Marketing & Sales analytics digital marketing marketing online marketing web analytics website analytics

Running a digital marketing campaign is a demanding process. You need to be sure that every campaign you run is worth the effort.

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9 Ways to Get More Out of Google Analytics

Fresh Inc.: The Staff Blog

You probably already love Google Analytics because it gives you a big picture look at how your website is performing. But I have come up with nine more reasons to love Google Analytics. Filter IP addresses Certain visits to your website distort your analytics.

A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. The Segmentation of web analytics. eg switch sales focus).

Sales Success Begins And Ends With Engagement


By Kurt Bilafer, Global Vice President Sales & Success at WePay. As a sales leader, my professional life is filled with quotas, metrics and dashboards. In sales there’s an expression, “coin operated salespeople.”

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The Secret Weapon to Scaling: Sales Operations

Seeing Both Sides

I asked her what role she was currently playing and my eyes widened when she replied, "sales operations". When the people around us looked puzzled, I realized that not everyone appreciates that sales operations is the secret weapon to scaling start ups.

10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!)


One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Google Analytics won’t tell us what the problems are, we need to interpret the data ourselves. The first thing I check in Google Analytics.

How Call Tracking with Google Analytics Increases Your Profits


Online, top call tracking services will assign each visitor a unique phone number (known as a legacy number) that will sync with the Google Analytics if dialed. Integrated with Google Analytics to create a pageview once phone call reached a certain length.

4 Problem-Solving Analytics Tools

Fresh Inc.: The Staff Blog

A deep dive into Google Analytics will likely tell you what kind of customers you've lost and why. KISSmetrics KISSmetrics might seem like yet another Web analytics dashboard. You can then re-focus your sales efforts based where you have the most opportunity.

Web Analytics Scorecards--a CMO's Best Friend

Fresh Inc.: The Staff Blog

A scorecard is a great way to show progress on tactics and hold your team accountable. Here's what yours should look like. As a CMO, you don't have the time to develop a deep understanding of each team member's processes on a day-to-day basis.

Why This LinkedIn 'Vanity Metric' is Sales Gold

Fresh Inc.: The Staff Blog

How to combine LinkedIn's powerful analytics with a quick, automated 1-on-1 marketing tool to generate more sales opportunities for your business