Hearpreneur
SEPTEMBER 13, 2019
What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. I credit my co-founder Eric Frothingham with coming up with our name. 2- Combination of two names. 6- Name describing our story.
The Next Web
MARCH 3, 2014
We launched a week before demo day and were able to generate a good media buzz (I’ll get more specific later) by piggybacking Pinterest and reach a go-to market that was highly relevant for us at the time. First, you need to optimize your app’s name, as it carries the most weight amongst your keywords. What a splurge!
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Both Sides of the Table
JUNE 20, 2014
Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company. And as my Media Redef feed this past week reminded me Hispanics over-index for watching movies and they share their movie experiences 26% more than non-Hispanics.
Duct Tape Marketing
DECEMBER 17, 2019
Transcript of Using Story to Win on Social Media written by John Jantsch read more at Duct Tape Marketing. She’s also got a new book called Social Media Success for Every Brand: the five StoryBrand Pillars That Turn Posts Into Profits. John Jantsch: Yeah, so my Twitter name is duct tape. Back to Podcast. Transcript.
Startup Lessons Learned
MAY 4, 2021
Brian Armstrong : My name is Brian Armstrong. It's kind of like whoever discovered penicillin, you don't need to know their name. I'd also spent a year living in Buenos Aires, Argentina. And so I'd gotten a sense of what that could do to a population and it certainly wasn't unique to Argentina. ER : So I want to go back.
ConversionXL
MARCH 19, 2020
That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” Premium-brand market leaders [.]
Both Sides of the Table
NOVEMBER 6, 2016
I say emotional because it touched me that a senior media executive would put his life on hold to literally walk and knock on doors. When I went to add partners at Upfront I called an LP of mine and told him I was trying to recruit a new partner named Kara Nortman. I couldn’t have married somebody I didn’t feel was my equal.
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