ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? To implement something similar yourself, you can use AdWords Dynamic Remarketing and create city-specific campaigns that have individual audience groups paired with specific products or offers on your site. It’s an afterthought.

Campaign 48

Campaign PPC Audience eCommerce 48

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

JANUARY 31, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight.

Analytics 134

Analytics Video Matching Conversion 134

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 232

Social Media Media Entrepreneur Analytics 232

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? But it does act as a predictive metric that you can explore with testing.

Metrics 48

Metrics Conversion Analytics Retention 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Social Media Marketing. These efforts can be paid (buying ads on those networks) or free (engaging and sharing great content).

Small Business 107

Small Business Marketing Affiliate PPC 107

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I''m ignoring the many small companies that have done well on YouTube, building businesses and audiences from scratch. It is a social network (like Facebook).

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

NOVEMBER 4, 2020

The onboarding process took me through how to build my park from scratch, step-by-step—before introducing tips that encourage me to share the game with friends, like adding my name and social networks (events that will keep me around for longer and become more competitive). Marketing Manager Erin Barber at Simplaex.

Conversion 103

Conversion Email eCommerce Community 103

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. The CMO expressed a desire for the audience to learn about advanced attribution strategies. Tough metrics.

Analytics 60

Analytics Metrics Technical Review Channel 60

conversionxl.com

FEBRUARY 4, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Image Source. Rules of Engagement with Influencers.

Marketing 78

Marketing B2C Social Media Channel 78

Brandanew

JANUARY 8, 2016

In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. My favorite social media analytics tool is actually LinkedIn analytics. This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole.

Analytics 100

Analytics Social Media Marketing Media 100

Up and Running

OCTOBER 18, 2016

But don’t write the social network off if your business doesn’t fall into those industry categories. Know your audience—and know who uses Pinterest. Know your audience—and know who uses Pinterest. If you’re a B2B company or you lack a visually appealing product, that doesn’t mean you should avoid creating great visuals.

Small Business 60

Small Business Marketing Social Media Curation 60

ConversionXL

AUGUST 5, 2015

Use this if you’re marketing B2B software, agency services, etc. Save every positive thing people say about your product or service via social media. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Leave social network badges off of landing pages.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + Is the Huge Audience on Social Media Platforms Completely Useless? + Hence, you can imagine how gosh darn excited I was at the advent of Facebook and Twitter (first real social networks). Divide that by 6,462,977 (potential audience size today).

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

NOVEMBER 2, 2015

The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. if your business should be on that network and 2. Success Metrics. Do we make any money from being on Social Networks?

Social Media 60

Social Media Media B2C B2B 60