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A Visit With the European Startup Community

Gust

My wife, Ann, and I took a trip this past spring to visit Estonia, Finland, Ireland and Russia. The goal was to share our experiences in the realm of angel investing with an array of global audiences, by participating in various lectures, discussions and workshops.

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Monetate has found that across its significant client base when it personalized experiences based on international visitors’ geo-location, it improved conversion rates by as much as 100 percent.

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14 List Building Hacks to Grow Your Email Database Fast

ConversionXL

The challenge with this method is that even if you can get a cost-per-subscriber of $5 (that’s $1 per click and a 20% conversion rate on your landing page) you’ll need to spend $50k to generate a 10,000 person database. If your cost-per-conversion is $10, then it will cost you $100k. A/B testing of messaging.

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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

Here’s how to create a PPC targeting masterplan that will help you find your perfect audience, with the help of squirt guns and water balloons… Specific Demographics. Since audiences sizes sometimes aren’t as big as on other platforms, you have to keep refreshing your creative unless you want your cost per clicks to start spiking.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

Unique Hotels is a small group lifestyle hotels located mainly in Tallinn, Estonia and Manor house just outside the city. 31% referral conversion rate. Nõa Lihatööstus is a local brand in Estonia which sells different pre-packaged meat products to consumers They had an inactive Facebook fan page with 31 fans. Image credit.

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Websites selling different things are different and even if they sell the same products, their target audience might be different. Bob Ruffalo : How IMPACT Used the ResearchXL Model to 3x Conversions from Content Marketing.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Brian Cugelman: “Consumer Psychology, Dopamine, and Conversion Design”.