Audience Matching Product Name Sales 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
Steve Blank
MARCH 15, 2017
His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.
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YoungUpstarts
JULY 1, 2018
Shouldn’t your ecommerce store match the vernal experience? Here’s how to rebrand and re-marketing your ecommerce site for summertime sales. Just make sure the design elements you include matches with your product offerings in some way. This should discuss topics relevant to your target audience.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for the Product Marketing group.
Up and Running
MARCH 1, 2016
billion in total industry sales. If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Also known as asking people whether or not they’d buy your product. In 2011, it accounted for approximately $2.3
ConversionXL
NOVEMBER 17, 2015
Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. Does it match up?
Up and Running
AUGUST 19, 2016
By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. There are a few things you’re going to need for your products to really take off. The process we’re about to lay out for you can be repeated with every new product that you want to launch.
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