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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.

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The Secret Sauce Of Start-Up Success

YoungUpstarts

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? As you develop your value proposition, think about the following questions. Get the right team in place.

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3 Tips For Growing An e-Commerce Business Fast 

YoungUpstarts

By clarifying your online target audience, you will be able to determine what channels you can use to reach them and the type of adverts to run. Millennials would be a good target audience if you are selling trendy accessories. Once you are clear about your target customers, it’s time to prepare your sales strategy. For example.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for the Product Marketing group.

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How To Rebrand & Re-Market Your Ecommerce Site For The Summer

YoungUpstarts

Here’s how to rebrand and re-marketing your ecommerce site for summertime sales. This is an exciting time of year for people, and you want to capitalize on that excitement to make more sales. Talk about how your products can improve life and post plenty of photos of happy folks using your merchandise. Remember to stay positive.

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