Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! The most straightforward thing to do is to look at the trend for last year, and look for insights. Any big shifts in investment (marketing, customer experience, team sizes, tools). See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

OCTOBER 4, 2010

Ask a famous blogger, a published author, a random twitterer or your mom how to succeed in web analytics, or how not to be a Reporting Squirrel. As if that was not painful enough, during the course of your employment the company made no actual decisions based on web analytics data. Then fulfill that need.

Analytics 119

Analytics Web Metrics eCommerce 119

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Then approach each separately (even though there are tools like Google Analytics that will do both).

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

SEPTEMBER 15, 2011

There is one difference between winners and losers when it comes to web analytics. What is unique about your effort that ties to an optimal experience for a customer? My definition: Goals are specific strategies you'll leverage to accomplish the business objectives. Losers don't. What videos should they watch?

Marketing 166

Marketing Campaign Acquisition Analytics 166

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MAY 30, 2017

It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website. But, using Google Analytics, we can locate where they quit. While the existence of goals in Google Analytics (and other analytical tools out there) is common knowledge, many e-Commerce sites still struggle with getting the proper setup.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Six years go by.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Paid Search. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? We do have A LOT of data in our analytics tools.

Search 135

Search Analytics PPC Green 135

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or compressing my experience into custom reports and advanced segments I've shared.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MAY 17, 2006

We all wish that our key internal partners, business decision makers, would use Web Analytics data a lot more to make effective decisions. This is where Excellent Analytics Tip #1, a recurring series, comes in. This is where Excellent Analytics Tip #1, a recurring series, comes in. Leverage the power of Statistics.

Analytics 120

Analytics Conversion Web Partner 120

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. and we'll also use the Custom option to set up some goals. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Maybe the well meaning but "never met our real customers" HiPPO dictates site design. With this feedback there can be iterative improvements to the customer experience.

Analytics 116

Analytics Web Flash Software Review 116

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " " That was a half-cheeky reply.

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 You attend a conference and hear all the speakers share deep insights – that ends up depressing you rather than exciting you. " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything."

Management 68

Management Analytics San Diego Web 68

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No touching Google Analytics. No going to web analytics conferences. What dimensions, if analyzed, will deliver juicy business insights? That, in turn will simply blow people's mind (relevant insights always do), creating love for you.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

OCTOBER 24, 2016

Step 5: Custom Attribution Modeling. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. It tells you not to go after Customer Lifetime Value right away. They base all computations in their standard reports on an awfully silly thing called last-click.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. But, pretty quickly customers with painful problems became a personally painful problem for an individual customer service rep.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. Yes, it does summarize data from many reports into one. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. They don't provide insights and recommendations.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. with the reports and features you can already access. Create a Customized Dashboard – Earn Love, Drive Change. #2. Leverage Custom Alerts – Let Data Kick Your Butt Into Action. #3.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. That's why multichannel analytics is so important. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool).

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

APRIL 19, 2010

" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " Or: "What are you hoping to accomplish for your business by being on the web?"

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

APRIL 2, 2012

The red dots represent activity we would like to ensure we are measuring to 1) ensure we understand behavior, and 2) deliver insights that will influence our marketing and advertising… I spend a lot of time with CEOs and CMOs and when they talk about multi-channel attribution, they're invariably talking about MCA-O2S.

Channel 152

Channel Analytics Framework Advertising 152

Occam's Razor

JUNE 15, 2010

. " I did not even know 20% of our customers were from Australia and that 9 days ago they all stopped coming to our site. " " [For one approach to solving the unknown unknowns problem, and source of this framework, please see the second video in this blog post: Analytics Becomes Intelligent. Hello Insights! ].

Analytics 105

Analytics Customer Framework Web 105

Occam's Razor

MAY 18, 2010

way of identify actionable insights is on display in pretty much every single blog post I write. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!) Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? This picture is from my book Web Analytics: An Hour A Day.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

SEPTEMBER 21, 2015

The difference between a Reporting Squirrel and Analysis Ninja? That understanding leads to insights about why the performance occurred, which leads to so what we should do. Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? Leverage proportionality for higher-impact stories.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

FEBRUARY 1, 2010

Here is a key difference between Reporting Squirrels and Analysis Ninjas: The latter almost exclusively leverage custom reports (powered by advanced segmentation) and the former flirt with one standard report and then another and then other and in the best case scenario pull only half of their hair out.

Customer 98

Customer Analytics Metrics Acquisition 98

Occam's Razor

JULY 26, 2010

We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. Here we go. #1:

Web 96

Web Metrics Analytics eCommerce 96