ConversionXL

JANUARY 31, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. With explainer videos, visitor’s chose to be on your channel. You don’t pitch them to death.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Identify the channels where your audience is most active and double-down. There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Every social network has its own content specifications (e.g.,

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. It just so happened that I became the CEO of a B2B tech startup. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today.

Belarus 137

Belarus Viral Channel Startup 137

The Startup Magazine

OCTOBER 23, 2023

With billions of active users, Facebook is not just a social networking platform; it is a dynamic marketing ecosystem that can significantly impact the success of your business. Cost-Effective Advertising Compared to traditional advertising channels, Facebook offers cost-effective marketing solutions. It is that specific!

Marketing 111

Marketing Audience eCommerce Lead Generation 111

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. It is a social network (like Facebook). Owned Brand Channel. Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

JUNE 22, 2021

People still see social media as this disconnected piece of marketing that you have to go figure out and play in. Just like every other facet of marketing — social media needs a strategy too. Social media is just another channel, it is another part of marketing. Is it to launch a brand or a new product campaign?

Social Media 95

Social Media Media Curation Audience 95

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 31, 2017

Lead capture forms made sense in an era when phone and email were the dominant communication channels. True, some companies experimented with social media as a sales channel as well. But phone calls aren’t the only traditional communication channel that messaging has set its sights on. Image Source. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up.

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Treat content marketing as a habit.

Customer 92

Customer Audience Campaign Social Media 92

Occam's Razor

OCTOBER 24, 2016

The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. Take a look at the first row above.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

mashable.com

NOVEMBER 4, 2010

A Y-Combinator startup itself, Optimizely was used by the groundbreaking online Obama campaign in 2008. Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Animoto Grows to 2 Million Users 5 Tips for Improving Your Social Cust.

Developer 73

Developer Software Review PHP Social Media 73

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry!

IP 156

IP B2C Demand Startup 156

Brandanew

JANUARY 8, 2016

My favorite social media analytics tool is actually LinkedIn analytics. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster.

Analytics 100

Analytics Social Media Marketing Media 100

conversionxl.com

FEBRUARY 4, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. With explainer videos, visitor’s chose to be on your channel. You don’t pitch them to death.

Analytics 98

Analytics Software Review Conversion Video 98

Duct Tape Marketing

OCTOBER 16, 2015

Hubspot helps social media marketers assess traffic and lead generation using social media or other channels. This is a great tool for determining how far your social media efforts have gone in terms of results. Klout : Want to know how influential you’ve been with your social media accounts?

Social Media 28

Social Media Media Lead Generation B2B 28

YoungUpstarts

OCTOBER 17, 2013

Here are eleven essential components of a comprehensive social media strategy: 1. Branding: Be consistent across all channels. Most businesses already have brand guidelines (including naming, color scheme, and imagery), and these should be applied to your social media properties as well. speak’ with a unified voice.

Social Media 217

Social Media Media Curation Social Network 217

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. Obviously there’s the elements of creating content and putting that content out there in social networks of your own assets. And so I think you can apply that a lot to a large degree to the social networks.

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + Is the Huge Audience on Social Media Platforms Completely Useless? + Hence, you can imagine how gosh darn excited I was at the advent of Facebook and Twitter (first real social networks). Here’s a B2B example, a company I think well of… Cisco.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

mashable.com

OCTOBER 5, 2012

.” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. Digital Campaigning: Meet the Marketing Wizards of D.C. Contributors.

Naming 84

Naming Startup Social Media RSS 84

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Social networking. Social/Sharing. Social functionality. Campaign Monitor.

Software Review 53

Software Review Technical Review Startup 53