Remove B2B Remove Differentiation Remove Reference Remove Retention
article thumbnail

The Top 10 Requirements for an Effective Client Lifecycle

Guy Nirpaz

When you develop and execute on a truly unique approach to client engagement that will absolutely be a differentiator from your competitors, brand it. This executive owner should be responsible for client retention. You need to continue to earn their reference. Market and Promote your client lifecycle program.

article thumbnail

4 Ways to Improve Your Online Storefront

Up and Running

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. If you have this issue, refer to the article I mentioned above on increasing conversion rates.

SEO 80
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Learning Styles: The Impact on Marketing Messaging

ConversionXL

Focus offline conversations on high-value points of differentiation. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. As a marketer, your job isn’t to maximize information retention among potential customers.

Marketing 124
article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

B2B demand generation focuses on ROI. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Which channels have the best engagement? Which have the most potential?

Demand 115
article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

If there is nothing in the referring string, that visit is marked as Direct. Short version: how can I measure the results of our efforts in client acquisition and retention distinctively, if I cannot totally rely on unique/new vs. returning visitor data? chapter 5 specifically provides advice on B2B and non-ecommerce websites).

Analytics 131
article thumbnail

The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Surprises always work to instill loyalty and retention. Marketing gurus often refer to it as “differentiation.” Ask them to consider referring their smaller cases or business they don’t have time to handle, to you. Customers come to expect rewards when they are members of a program. Plus, you’ll be helping others.

article thumbnail

Software Eating Industries

Mucker Lab

The list of industries where the marketshare leader still haven’t learned how to use software to accelerate their customer acquisition, improve their customer retention, increase their customer satisfaction, lower their manufacturing cost, shorten their supply chain etc, etc is long and impressive.

Software 107