Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Here are a few things that are different with b2b.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Most Analysts for ecommerce entities spend all their time with ecommerce data. They should obsess like crazy about ecommerce conversion rates.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Adoption of loyalty and referral programs.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. This can be used to fine-tune future campaigns: Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

FEBRUARY 3, 2014

You sponsor the latest concert tour by the lovely Miley Cyrus or a sticker on a Nascar series driver/car or a program on ESPN. If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), All on YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Business priorities (no we are not doing ecommerce, we want leads!). Bigamy is vastly overrated. Usually for free.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

AUGUST 12, 2013

You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. You can, and should, do better. Just to be conservative.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

APRIL 22, 2015

The success of your testing program is a sum of these two: number of tests run (volume) and percentage of tests that provide a win. Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

AUGUST 1, 2017

If you take the advice, you risk almost nothing (as long as you have a solid experimentation program ), but you may just improve the user experience. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation. Implement Loyalty Programs and Gamification.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

If you take the advice, you risk almost nothing (as long as you have a solid experimentation program ), but you may just improve the user experience. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation. Implement Loyalty Programs and Gamification.

Customer 91

Customer Retention B2C Programming 91

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Zell Entrepreneurship Program.

Software Review 53

Software Review Technical Review Startup 53