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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Sales cycle length increased. So what does it take?

B2B 150
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gavin Braman, Co-Founder @ Drifting Creatives. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing.

B2B 94
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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? Sell to few”: Traditional enterprise sales. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization. Final thoughts.

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9 Steps Proven To Build A Successful Sales Team From Scratch

YoungUpstarts

by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting. Building a sales team from scratch is one of the most difficult and important tasks of a CEO. Generating revenue through sales, especially as start-up capital diminishes, can make or break a company’s success.

Sales 100
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. As CXL founder Peep Laja notes in his CRO agency masterclass : “…it’s permission-based marketing. My experience is true for many others.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120
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How to Found a Startup in a New Industry

View from Seed

In a recent TED talk , Idealab founder Bill Gross talked about how Airbnb likely wouldn’t have taken off if not for the recession: People were strapped for cash and were therefore more willing to rent a room in their home to a stranger. Like a lot of startup founders, I’m a huge nerd. This depends on the product, of course.

Startup 120