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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Let’s dive in.

B2B 150
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Leaving Government for the Private Sector – Part 2

Steve Blank

The larger the company, the more they’ll separate out business development and sales, with business development focused primarily on lead generation and sales focused on sealing the actual sale of the product or service. Sales roles : The sales cycle is similar to the recruitment cycle of a source.

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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

However, as a founder of a small business or startup, you’re juggling many things. KPIs Every Founder Should Track. Open opportunities by stage: monitor the number of leads you have at each stage of the sales cycle and how you can best allocate resources to pursue them. “What gets measured gets done.” .

Founder 71
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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

At the pre-seed stage, when the creator has a concept, the founder’s background, educational qualifications, domain experience, previous ventures, market size, and the complimentary talents brought by the cofounders are some of the most critical variables to consider before investing in a startup.

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Top Hat Raises $22.5M Series C in a Tough Vertical: What Can We Learn from their Success

Version One Ventures

And selling to institutions requires a long sales cycle. So Top Hat decided to flip their sales strategy and market/sell directly to university students and teachers. Top Hat co-founder and CEO Mike Silagadze said: “Most people we talked to were very skeptical about our marketing approach; they thought it wouldn’t work.

Vertical 132
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What’s more important: product or sales?

Version One Ventures

To be successful, a stand-alone company needs a top-notch product and a clever distribution/sales strategy. 1) Start-ups are generally more successful when the founders are product-driven. It’s typically much easier to add sales expertise to a product-driven organization than it is to add product focus to a sales-driven start-up.

Sales 145
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

As CXL founder Peep Laja notes in his CRO agency masterclass : “…it’s permission-based marketing. There are other factors involved in making your decision, such as: The complexity of the buying cycle. Account-based sales cycles are more complex than a sales cycle targeting one person.