ConversionXL
NOVEMBER 4, 2021
Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. Understand that B2B buyers are still humans.
ConversionXL
JUNE 16, 2019
This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
David Teten
MAY 29, 2013
The Georgia Institute of Technology (Georgia Tech), ff Venture Capital, and The Harvard Business School Alumni Angels of Greater New York are once again co-sponsoring Flashpoint’s upcoming New York Demo Day, on Friday, June 14, 2013, 9:30 AM to 11:30 AM. Flashpoint is a startup accelerator at Georgia Tech. RSVP here.
David Teten
MAY 29, 2013
The Georgia Institute of Technology (Georgia Tech), ff Venture Capital, and The Harvard Business School Alumni Angels of Greater New York are once again co-sponsoring Flashpoint’s upcoming New York Demo Day, on Friday, June 14, 2013, 9:30 AM to 11:30 AM. Flashpoint is a startup accelerator at Georgia Tech. RSVP here.
ConversionXL
MARCH 30, 2015
Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation. Image Credit.
Duct Tape Marketing
DECEMBER 15, 2022
The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Liz Lathan. In this episode of the Duct Tape Marketing Podcast , I interview Liz Lathan. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?
Austin Startup
AUGUST 9, 2021
Chargify, the leading billing platform for B2B SaaS, today announced the appointment of Matt Downs as Chief Revenue Officer (CRO) effective immediately. In 2008, he co-founded a first-to-market payments company, Century Payments, and was one of the pioneers in driving security and payments monetization for software and SaaS companies.
Expert insights. Personalized for you.
127 
Let's personalize your content