Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). What do you see?

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). PPC – 29.88%. For example, the offer can’t be promoted via email or PPC.

Affiliate 48

Affiliate Programming Marketing PPC 48

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. What is Inbound Marketing? Let us go through each in turn.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. But they’re wasting their time. . It’s investing in long-term, scalable strategies that help you acquire high-quality links.

B2B 142

B2B Social Media Email Campaign 142

YoungUpstarts

DECEMBER 28, 2015

We refer to these methods as “outbound marketing”, where a marketer pushes his or her message out far and wide hoping that it resonates with that needle in the haystack. We think outbound marketing techniques are getting less and less effective over time, for two reasons.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Just so we have a visual guide through this learning process, let's use the above image as a reference. It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Candy – Easiest way to add refer-a-friend to your store. WordStream – Service that manages PPC campaigns, but great info too. Ambassador – Online referral program, starts at $200/mo. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. Josh Thomas. Hello Josh. Rampant Speculation.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

SEPTEMBER 24, 2012

I had been doing B2B sales for several years, and I was really good at it. I offered myself as an internet marketer (doing SEO, PPC and so on). Also, anyone who has worked in a B2B service business knows that it requires quite a lot of hand holding. Be very good at what you do, and they will refer you. They all declined.

Panama 124

Panama Africa Internet Email 124

conversionxl.com

SEPTEMBER 10, 2013

.” After they committed to the pivot, they scaled from 10 employees to 3, replaced the homepage with a “coming soon” page, and quietly promoted it with Facebook ads, and a “refer a friend” feature. Or keep spending money on PPC and SEO through the nose for traffic that doesn’t convert.). 6 Comments.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

MARCH 10, 2017

For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Including a location reference in the subject line. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. (Your customers change, after all.).

Email 93

Email Campaign Audience Mobile 93

ConversionXL

APRIL 14, 2016

If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. Unlike a great deal of B2B marketing, the page communicates like one human talking to another. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost). Audience Reference.

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I focus more on referring sources or social traffic first? I make a note of: 1. Organic search rankings (rank, page titles, snippets). Search Plus Your World results.

Web 138

Web Analytics Technical Review Affiliate 138

YoungUpstarts

MARCH 25, 2019

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( Pay-per-click, or PPC, is when businesses pay a fee each time one of their ads is clicked. Types of PPC Ads ( 4 ). Text-based: short, concise and captivating.

SEM 113

SEM SEO PPC Marketing 113