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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Email/Calling productivity: Help improve first contact efficiency typically while prospecting. Look at some typical B2B marketing KPIs: Number of leads generated. Blogs, SEO, Ads.

B2B 48
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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48
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Twitter Link Roundup #255 – Some Lovely resources for Small Business, Startups, and Design!

crowdSPRING Blog

Morning Rituals to Keep You Productive All Day Long crowdspring.co/1Bq8Wke. Why Creating Your First Blockbuster Online Product Is Easier Than You Think – Copyblogger – crowdspring.co/1GTTT8n. Making Customer Support Part Of Your SEO Program crowdspring.co/1C2r2M3. Essential SEO Techniques To Master In 2015 crowdspring.co/1zteKc3

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Local Marketing Strategies For Your Small Business

Duct Tape Marketing

We are a B2B or business to business company. Look, if you're tired of slowing down your teams with clunky software processes and marketing that is difficult to scale, HubSpot is here to help you and your business grow better with collaboration tools and built in SEO optimizations. They have a certain budget in mind.

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Startup Tools

steveblank.com

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

But the foundation to any company's success is to ensure that there is an attractive product/content for audiences to engage with in each of the three stages: See – Think – Do. This fact is patently clear when you visit any product page on their website. No more Product-centric pimpy ads in the See stage.

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