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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Email/Calling productivity: Help improve first contact efficiency typically while prospecting. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

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Clubhouse put a big bullseye on social audio

VC Cafe

Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). people on Twitter are asking for invites to the hottest new product, sharing their excitement (“Follow me”, “come to my session”, “I just posted”). Like in the early days of Web 2.0, We’d love to hear from you !

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Ask your sales team: How do different product categories do throughout the year? Write out holidays or months of the year and have people shout out the first product or service related to your business for that time. Dig into the keywords in the Red Widget Group to find out which ones are generating impressions without clicks.

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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73
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How to Use Your Website to Convert Consulting Leads into Clients

Duct Tape Marketing

Only a third of B2B businesses follow-up with their leads on a monthly basis. Unlike someone offering widgets or commodities, you want to encourage interaction with your list. If you offer productized consulting, even better. You don’t want to nurture and educate leads that go nowhere. Can you really blame them?

Email 64
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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48