Mike Michalowicz

FEBRUARY 11, 2013

Establishing a presence on the Internet even if you have a physical store, is critical. Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Create a web page with a sign up form and use email and social media to announce the call.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. On the other hand, Easytobook , a B2C company, had 1.5 Image source.

Social Network 73

Social Network Viral Social Media B2C 73

Duct Tape Marketing

FEBRUARY 2, 2023

You know, you have a campaign, right? I mean, if you remember when the internet began, the first thing a lot of people tried were communities, right? And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. That's new for marketing.

Community 81

Community Marketing Audience Networking 81

Occam's Razor

FEBRUARY 28, 2017

This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " That last bit I added above, Human, has meant many different things over the evolution of the web. But, you want people to obsess about Revenue and not Cost. Else people do frustratingly short-sighted things. Times 1000.

Metrics 60

Metrics Analytics Acquisition Naming 60

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. What new ideas must you bring to each of the always-on twenty social networks and Email campaigns that you run each week? source: chart ).

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Is this all we can accomplish from display advertising on the Internet? You are B2C or B2Q or Non-profit or an Adult-oriented business. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. We are not going to accept stopping where our web analytics data stops. Digital is an obsession for almost everyone who reads this blog.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. The Internet’s Growing Privacy Concern. And what data are companies personalizing based on?

B2C 70

B2C Search Internet Mobile 70

ConversionXL

DECEMBER 9, 2013

Because this takes more time to communicate, you’d likely use long form pages or even better, an email drip campaign to communicate over a longer period and properly tune their emotions to a place where they feel empowered (not pressured) to solve the problem. Overall, the campaign would involve a lot of text. image source.

Sales 126

Sales B2B Campaign Video 126

online.wsj.com

SEPTEMBER 23, 2012

Opinion: Noonan: The Romney Campaign Needs a New CEO. INTERNET BUSINESSES. Consumer Services (B2C). General Internet. - Web Design/Tech Services. Computer And Internet. Internet Services. Opinion: Noonan: The Romney Campaign Needs a New CEO. WSJ Web Slice. Are We Really Getting Smarter?

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Designmantic Blog

MARCH 6, 2018

She has had a hand in a variety of social media campaigns for Chevy, Susan G. Aliza Sherman helped pioneer the internet for women and ultimately launched the first ever woman-owned company called Cybergrrl, Inc and created three websites Webgrrls.com, Cybergrrl.com and Femina.com. Komen, Levi’s and more. She was listed by Inc.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign. Other than making your web pages look swell , images have a role in acquiring new links as well.

B2B 142

B2B Social Media Email Campaign 142

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. After that, get to work on your local SEO campaign. And let’s be honest. When we say “the search engines”, we really mean Google.

SEO 28

SEO Phoenix Arizona Lead Generation 28

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Web forms are often the last and most important mile in a long journey. Impression, visitor, web form, post-web. Insert line of code.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MAY 24, 2012

It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. After a public scandal about people overdosing on Tylenol, they had a responsible dosing campaign. Not too many. We know how that played out.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

mashable.com

OCTOBER 5, 2012

Fake Ad Rips Internet Explorer 9 in Most Devastating Way Possible [VIDEO]. Naming on the web is difficult because it’s a multiple-step process that’s a mix of art, science and pure perseverance. Facebook Is Like Bananas and Boxes, Says the Internet. Web Video Roundup. Trending Stories. Think You Have First World Problems?

Naming 84

Naming Startup Social Media RSS 84

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2.

Software Review 110

Software Review Startup Silicon Valley Analytics 110