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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Similar to Saga , a family-focused audio social network.

Audio 139
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. What does a good social media strategy look like? Recent years have changed social media for better and worse. Brands have to work harder and smarter to earn it.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Knowing how each promotion works in the long run solves many digital marketing mysteries: Where you should put your money; How to formulate a campaign to attract the desired people and behavior; Which channels are home to long-term customers, and so on.

Retention 126
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Never Mind the Valley: Here's Paris

ReadWriteStart

so it shouldn't be long till they hop across the Channel. Réseau Entreprendre Paris , a network of business owners, and France Initiative , a network of local organizations, are examples of the many semi-private organizations that support startups. GameCreds : Impressive social universe for gamers. (E).

France 163
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Digital Marketplaces Becoming a Viable Small Business Channel

Duct Tape Marketing

In recent years others have entered the digital marketplace business and the model, including eBay’s model, has evolved to the point where it represents a significant distribution channel for businesses large and small, B2B and B2C and is no longer limited to physical products. If You Liked This Post.

Channel 61
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3 Simple Tips to Increase Your Following on Pinterest

Duct Tape Marketing

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. Also known as community or shared boards, group boards are similar to regular Pinterest boards except that multiple users can contribute and add pins. Integrate Pinterest With Your Other Social Media Channels.

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How to turn your Instagram fans into brand advocates

The Next Web

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Advocates are some of your most passionate fans on a channel that are excited about your brand and have already shared content and praise about your business.

Campaign 147