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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Get seen with SEO-driven content marketing Conclusion. You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy).

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. Ad Industry Metrics. Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013? B2C Email Marketing. B2C Email Marketing.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. What Are Your Goals, and What Are Your Metrics?

B2B 48
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

For example, if organic traffic is a priority for you, include a statement like this: From an SEO perspective, our primary goal in the early stages of this content strategy is to focus on low-volume, high-buyer intent keywords and queries related to specific pain points. Organic traffic: Don’t forget about SEO.

Audience 127
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. Lead quality (Marketing Qualified Lead, Sales qualified lead). Blogs, SEO, Ads. Lead intelligence: Find out names and email IDs of target prospects. Lead generation. Examples: Ambition , Badgeville.

B2B 48
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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

How can paid search assist in lead generation? Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.

Search 71
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.