article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Get seen with SEO-driven content marketing Conclusion. You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy).

article thumbnail

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013? B2C Email Marketing. B2C Email Marketing. More Categories. June 11, 2012.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Longer Sales Cycles and Micro-Conversions.

B2B 48
article thumbnail

How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

For example, if organic traffic is a priority for you, include a statement like this: From an SEO perspective, our primary goal in the early stages of this content strategy is to focus on low-volume, high-buyer intent keywords and queries related to specific pain points. Organic traffic: Don’t forget about SEO.

Audience 127
article thumbnail

Looking for your summer internship? Look no further.

Austin Startup

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. familiarity with use of social media on a corporate level, as well as experience with SEO best practices, designing landing pages, and website analytics tools (Google Analytics).

article thumbnail

Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

How can paid search assist in lead generation? Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.

Search 71
article thumbnail

Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. Lead quality (Marketing Qualified Lead, Sales qualified lead). Blogs, SEO, Ads. Lead intelligence: Find out names and email IDs of target prospects. Lead generation. Examples: Ambition , Badgeville.

B2B 48