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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. A deep link in your website such as a product or features page. As a quick fix he started creating a banner to add to the top of each product page that reflected the offer mentioned in his email campaign.

Campaign 111
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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Are you simply looking for more people to buy your product (raw traffic)? Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? Do you know your target audience well enough to fully understand the problem, and how your product delivers the right solution? Brand Awareness.

Channel 165
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Why A Wholesale e-Commerce Platform Is Essential For Your B2B Business

YoungUpstarts

As recently as a few years ago, brands and wholesalers only had a few sales channels to consider: they sold directly to retailers, or to distributors who in turn sold to retailers. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. Increased sales.

B2B 153
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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48
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5 Business Plan Secrets For A Successful Tech Startup

YoungUpstarts

While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. If you are on a tight budget, then you may have to limit your marketing efforts to a few channels such as PPC and email advertising. How do they interact with social media?

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146