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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Themes can be a brand, a specific product from a brand, a service, a specific type of service, etc. Create lists of products and services and all the key details that make each product unique.

PPC 114
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. Pay-per-click (PPC) advertising is another essential digital marketing tool. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad. And he’s right.

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5 Reasons SEO Is Important For Businesses

The Startup Magazine

Despite being an incredibly cost-effective way of promoting services/products, many businesses are struggling to keep up with the competition in the digital market. It will lead to an influx of website traffic and drive sales for your business as people will trust your business more. Image source. 2. Visibility. User experience.

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Optimising Your PPC Terms

The Startup Magazine

PPC advertising is a useful tool in the arsenal of any brand. It’s very direct, and puts your products in front of customers as they are looking to buy. If you’re adopting a digital performance marketing stance, though, the key metrics are those actions: clicks and sales. Photo by Austin Distel on Unsplash.

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