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Should Your Startup Custom Develop a Site From Scratch?

ReadWriteStart

There are dozens of free website builders that make it easy for any entrepreneur to create a new website from a template, even with no website building experience – but it may be better to custom develop a site from scratch. . What are the advantages of custom development, and is it the right move for every startup? .

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The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

Big brands have the advantage of a strong reputation and a crew of professional designers behind their sites. If you want to compete with them, you’re going to have to develop a reputation and a strong web presence yourself. Custom development. Custom developers can really bring your vision to life.

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customer development process to learn how to get design wins from companies who may be happy with their existing vendors. Personally, I think that customer acquisition, brand, reputation, etc.,

Vertical 162
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

And fourth, they want to build their reputation and influence in such networks. Even customers who identify themselves as “promoters” in customer surveys — saying they’d be highly likely to refer your firm to a colleague or friend — aren’t actually doing so. The best thing about Rock Star customers is that they already exist.

Customer 154
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Why You Need Business Development w/ Hunter Boyle of AWeber

ConversionXL

It’s Not A Conversion Problem, It’s A Customer Development Problem. Think About Customer Experience, Not Just Conversion Optimization. For software, this might translate to servers crashing, customer service issues going unanswered, and at worse, total meltdown. Reputation. Leadership Team.

Developer 104
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Lessons Learned: About the author

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, October 4, 2008 About the author ( Update January, 2010: This post originally dates from October, 2008 back when I first started writing this blog. Because of IMVUs reputation, Ive also had the opportunity to serve as an advisor or board member for more than a dozen startups. Eric, love the blog.

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The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing

YoungUpstarts

Traditional marketing often tries to encourage customer advocacy with cash rewards, discounts, or other untoward inducements. National Instruments used an especially creative approach with its customer influencers, who were mid-level IT managers at the companies they did business with. That got NI into the C-suite.