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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

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Fad, Shmad. New Domain Extensions Like.FAMILY Are Here To Stay.

YoungUpstarts

While the nuts and bolts of their business may still live on their primary website, content like blogs, video, photos, and other social media are almost always hosted somewhere else. Complementary domains” simply means differentiating the url through the top-level domain (TLD), while keeping the domain name itself static.

SEM 100
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. You have tons of differentiation. But life doesn’t end.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

on Cafepress, but is now literally priceless since the copyright owner put it on his blog.) Reply Manual da Startup » Blog Archive » O que há de errado com o modelo de Product Development - Conceitos e práticas sobre Lean Startups e empreendedorismo em geral , on December 6, 2009 at 7:47 am Said: [.]

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM.

SEO 131
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Lessons Learned: The lean startup

Startup Lessons Learned

That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. Great blog! Good stuff. April 6, 2010 8:23 AM Colie Brice said.

Lean 168