Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JULY 6, 2015

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. This is immensely gratifying. Thing One.

Marketing 60

Marketing Framework Metrics Audience 60

ConversionXL

DECEMBER 2, 2015

Don’t listen to any blog posts that tell you “99 Things You Can A/B Test Right Now.” Define your target metrics. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). So humility is crucial, but it also helps to have a framework. How do we do that? Distraction.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MARCH 29, 2017

It’s important because this is where you’re gonna create a huge backlog of every idea that you and your company has on how to improve this one metric. To do that, we use prioritization frameworks. perhaps branding is super important to you right now or the PPC channel) as possible. The metrics you’ll be using.

Marketing 48

Marketing Distribution Retention eCommerce 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. It’s also a great way to get inspiration for blogging. Building Metrics / Usage Reports / KPI 3. Those are the only 2 metrics you need initially. What’s the best way to commercialize a blog?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Occam’s Razor blog.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

AUGUST 11, 2015

If you are a regular reader of this blog, you are quite familiar with this sentiment. Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. You should have an incredibly amazing blog for your company (more on this below). But they also have a great blog/culture guide/all things cool and amazing sub-site called The Standard Culture.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

JUNE 2, 2022

ITSMA’s ABM framework simplifies these types. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. However, it will fall into one, two, or three main types.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Keep your objectives within reach by following the SMART framework: Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. This part of the blog post is to deliver the specificity that you've come to expect on Occam's Razor. and specialized PPC tools and email or other software. Analysts: Put up or shut up time!

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Note: This framework is inspired by Wayne Chaneski’s ICE framework.). Investigate (e.g.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. To address that, on this blog I've shared something I call the ladders of awesomeness – my view of what the entire evolutionary path looks like. You'll find it here: Digital Metrics Ladder of Awesomeness. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Competition (who comes up first consistently, ppc and organic). Finally, checkout at least a couple of blogs relevant to the topic. That is what being successful is all about. Awesome, right? #3.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

MARCH 20, 2015

Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? How to connect customers to experiences: Decision rules as a framework. marketing drivers – email, affiliates, PPC etc. Does everyone know how we’re defining metrics?

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

MAY 18, 2010

way of identify actionable insights is on display in pretty much every single blog post I write. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. image source. The result?

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

OCTOBER 19, 2010

I was reflecting on that recently and thought it was incredible that in all my years of writing this blog I have never written a blog post, not one single one (!!), My goal is to give you a list of tools that I use in my everyday life as a practitioner (you'll see many of them implemented on this blog). Disclosure].

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. The thing that will accelerate your career is knowing the frameworks, developing a structured thinking capability, because they scale and can be applied in many different scenarios. Custom frameworks.

Analytics 68

Analytics Web Marketing Framework 68

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. My second blog post covered what and why !

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Regular readers of the blog know of my deep love for competitive intelligence analysis. My first blog post on the topic of CIA was on 14th Aug 2006! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Competitive Intelligence Analysis: Why, What & How to Choose. Incoming and Outgoing Traffic.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Generating awareness through PPC. Four marketing funnel KPIs to track.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MAY 17, 2017

That’s why I was so excited about the optimization process, which looks something like this… Which looks a lot like the growth process … These structured frameworks can be applied to literally every type of marketing I’ve ever experimented with. Competitive blogs were writing longer and longer articles.

Analytics 128

Analytics PPC eCommerce Conversion 128