article thumbnail

Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

article thumbnail

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.

Naming 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. on April 10, 2009 at 6:58 am Said: Amazing blog. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), It became [.]

article thumbnail

Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

ConversionXL

Instead, we resort to absurdly complicated explanations we’d never use in a real, everyday conversation, stuff like: “We synergize next-generation micro- and macro-technologies, revolutionizing the landscape of business solutions in the cloud.”. -free answer to this question.

Product 100
article thumbnail

6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

As powerful as self-optimizing results are, the technology can truthfully be expensive. However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ). Blog eCommerce Resources' But we’ve only just scratched(.)

Search 107
article thumbnail

3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen Z Into Zealous Advocates

crowdSPRING Blog

This includes your company’s name and logo design. In fact, some Brands have created product names specifically targetting these generations. Fun product packaging helps companies create zealous advocates for their products. This is especially true for Millennials and Gen Z.

Design 50
article thumbnail

LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

we weren’t the natural leader of a market or technology trend that everyone was paying attention to, we didn’t have substantial organic growth, and. Most technology revolutions are founded on one or two simple concepts. To learn more about Greylock’s side of this story, read David Sze’s post at the Greylock blog.).