Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. At some point in my career as I began to formulate thoughts about mission and intent, I started to think about the broader role of marketing in a growing technology company.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Startup Professionals Musings

APRIL 10, 2011

Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. Proceed with caution.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

The Startup Magazine

MARCH 6, 2019

The new adults entering the consumer marketplace have grown up with technology and were conditioned to use tablets and smartphones in school on a regular basis. Having potential customers search for their business is only effective for customers who already know the business or product name.

Advertising 76

Advertising Search SEO Audience 76

The Startup Magazine

OCTOBER 27, 2018

Sourcing right vendors will assist you to keep customers and prospects glued to your products. Do intensive research about a vendor’s past records before engaging them to market your products. Naming your company. Prior to starting your business, the venture’s name should come first.

Startup 97

Startup Demand Naming Customer 97

Hearpreneur

APRIL 3, 2016

That wasn’t my vision for my company, so I decided to go with a name that showed apotential large presence, along with a name that sounded like something a consumer could trust, and that is when Gray & Associates Events became the name of the company. 2 – Our Flagship Technology.

Naming 48

Naming Technical Review PR LLC 48

Startup Professionals Musings

MARCH 13, 2010

Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures.

Brazil 121

Brazil Finland Silicon Valley Italy 121

reidhoffman.org

NOVEMBER 12, 2013

we weren’t the natural leader of a market or technology trend that everyone was paying attention to, we didn’t have substantial organic growth, and. Most technology revolutions are founded on one or two simple concepts. An understanding of product-market fit? Is it a technology advantage? Your differential product?

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Duct Tape Marketing

SEPTEMBER 5, 2014

If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. New technology is often needed, and if the team won’t use it, you may be unable to move forward. Traditional sales reps were known for aggressiveness – and a willingness to repeat a pitch. Constantly.

Marketing 71

Marketing Social Media Curation Boston 71

crowdSPRING Blog

SEPTEMBER 17, 2018

This includes your company’s name and logo design. In fact, some Brands have created product names specifically targetting these generations. Fun product packaging helps companies create zealous advocates for their products. This is especially true for Millennials and Gen Z.

Design 50

Design Product Social Media Curation 50

www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). Be wary of connecting your name to a specific technology.

Naming 41

Naming Startup Product Name Framework 41

ConversionXL

SEPTEMBER 20, 2016

In practice, however, empathic design seeks to identify latent customer needs in order to create products or messaging that customers didn’t even know they wanted. You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product.

Design 48

Design Distribution Framework Naming 48

crowdSPRING Blog

MAY 25, 2010

There are two kinds I enjoy: one is highly creative, like company or product naming. I have a keen interest in technology start-ups and entrepreneurship. Everyone should have a professor with that degree of interest in their writing. Please tell us about your favorite projects. Collaboration is very exciting for me.

Canada 74

Canada Spain Ruby Community 74

Occam's Razor

SEPTEMBER 7, 2010

Clarke said: "Any sufficiently advanced technology is indistinguishable from magic." " That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. How exactly do you compute the "expected true value"? That is a good question. Think of a scale.

Analytics 109

Analytics Web Peru Argentina 109

ConversionXL

MAY 15, 2018

Instead, we resort to absurdly complicated explanations we’d never use in a real, everyday conversation, stuff like: “We synergize next-generation micro- and macro-technologies, revolutionizing the landscape of business solutions in the cloud.”. -free answer to this question.

Product 100

Product Software Review Framework Email 100

ConversionXL

AUGUST 5, 2014

As powerful as self-optimizing results are, the technology can truthfully be expensive. However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ).

Search 107

Search Design eCommerce Technical Review 107

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48