Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 141

Viral Cost Marketing SEM 141

Startup Professionals Musings

JANUARY 30, 2021

Here are seven steps I recommend for establishing the right business model: Size the value of your solution in the target segment. Estimate your costs, including a 50 percent gross margin, as a lower bound on a price. Here again is your chance to make pivots for almost no cost. Talk to industry experts and investors.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling

Lead Generation 285

Lead Generation SEM Viral Marketing 285

YoungUpstarts

JANUARY 15, 2019

A sustainable business plan is one that is flexible. There is no point in having a rigid strategy for the business and crying foul when customers shift to a much more relatable brand/organisation. Recently, McDonalds shifted from plastic straws to paper straws after a twitter campaign went viral on how they use 1.8

Small Business 196

Small Business Software Review Technical Review Viral 196

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're putting a 'Retweet' button inside the product to encourage viral growth.". Which is OK — not all products need to be viral!

Software Review 261

Software Review Technical Review Viral Software Developers 261

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

FEBRUARY 7, 2015

Here are seven steps I recommend for establishing the right business model: Size the value of your solution in the target segment. Estimate your costs, including a 50 percent gross margin, as a lower bound on a price. Here again is your chance to make pivots for almost no cost. Talk to industry experts and investors.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Up and Running

JANUARY 22, 2020

Organic Social Media Campaigns. And if you’re a dispensary owner or marijuana doctor, it’s VITAL that you create a Google My Business account so you rank for “near me” searches and stand out for free on the internet. But like email campaigns, SMS is another permission-based organic marketing strategy. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

Duct Tape Marketing

MAY 30, 2014

7 Ways Entrepreneurs Can Use Video To Grow Their New Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Your business plans are in place, perhaps you have sought out and won investors, and gotten a foothold in the market with your product. Viral Video Marketing.

Video 77

Video Widget Software Review Entrepreneur 77

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. business David T. Social-media advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Hearpreneur

JANUARY 5, 2022

We will create an appealing referral campaign in 2022. This isn't the same as an influencer campaign. Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. Our business merges well with the storytelling. Photo Credit: Adam Wood.

Entrepreneur 115

Entrepreneur Affiliate Green Cloud 115

ReadWriteStart

JANUARY 12, 2022

Now it is time to note down the who, what, how, and why of the business plan. Knowing your target customer base is the most important bit of information you will need while choosing your location, deciding your budget, and planning your marketing campaign. Write Down the Business Plan in Detail.

Social Media 149

Social Media Business Plan Demand Channel 149

Startup Professionals Musings

AUGUST 4, 2013

It starts with a customer problem or need, and includes proving the technical concept, but starts earlier and goes much further, per the following key steps: Quantify problem cost-of-pain first. Factor in your margin, and you will have an upper bound on your solution cost. Changes at this stage cost almost nothing.

Business Model 235

Business Model Product Advisory Board Angel Investor 235

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral.

Programming 73

Programming Technical Review Small Business Illinois 73

Startup Lessons Learned

DECEMBER 14, 2009

Thus, business ecology is concerned with both ecosystem design and finding a driver of growth for that ecosystem. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. They’re off to cross the chasm. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

Startup Professionals Musings

JUNE 30, 2012

It starts with a customer problem or need, and includes proving the technical concept, but starts earlier and goes much further, per the following key steps: Quantify problem cost-of-pain first. Factor in your margin, and you will have an upper bound on your solution cost. Changes at this stage cost almost nothing.

Business Model 248

Business Model Advisory Board Entrepreneur Angel Investor 248

Startup Professionals Musings

JANUARY 5, 2018

Here are seven steps I recommend for establishing the right business model: Validate the value of your solution with real customers. Estimate your costs, including a 50 percent gross margin, as a lower bound on a price. Now is the time to pitch the business model to a group of customers or a specially selected focus group.

Product 137

Product Advisory Board Business Model Cofounder 137

Startup Professionals Musings

APRIL 15, 2011

It starts with a customer problem or need, and includes proving the technical concept, but starts earlier and goes much further, per the following key steps: Quantify problem cost-of-pain first. Factor in your margin, and you will have an upper bound on your solution cost. Changes at this stage cost almost nothing.

Business Model 234

Business Model Advisory Board Startup Angel Investor 234

ReadWriteStart

JANUARY 12, 2022

Now it is time to note down the who, what, how, and why of the business plan. Knowing your target customer base is the most important bit of information you will need while choosing your location, deciding your budget, and planning your marketing campaign. Write Down the Business Plan in Detail.

Social Media 78

Social Media Business Plan Demand Channel 78

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral.

Programming 48

Programming Technical Review Small Business Illinois 48

Steve Blank

DECEMBER 7, 2010

Many entrepreneurship courses focus on teaching students “how to write a business plan.” are what make it a business, 2) business plans are fine for large companies where there is an existing market, existing product and existing customers. . This class is not about how to write a business plan.

Wiki 316

Wiki Lean Management Business Model 316

Mike Michalowicz

JANUARY 24, 2018

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. Avoid Trying To Go Viral. You can’t architect a viral success. What you can plan for is an exceptional customer experience.

Viral 126

Viral Social Media LLC Mobile 126

crowdSPRING Blog

FEBRUARY 28, 2011

It’s gonna cost you real money. the likelihood of an increased salary for the new employee, and the costs of benefits and fringes associated with the new employee. the likelihood of an increased salary for the new employee, and the costs of benefits and fringes associated with the new employee. Photo: hmcadams.

Hiring 99

Hiring Employee Harvest Salary 99

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.

Software Review 74

Software Review Software Delaware Forecast 74

Mike Michalowicz

JANUARY 10, 2013

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. Avoid Trying To Go Viral. You can’t architect a viral success. What you can plan for is an exceptional customer experience.

Viral 145

Viral Social Media LLC Mobile 145

Startup Professionals Musings

APRIL 5, 2010

It starts with a customer problem or need, and includes proving the technical concept, but starts earlier and goes much further: Quantify problem cost-of-pain first. Factor in your margin, and you will have an upper bound on your solution cost. Changes at this stage cost almost nothing. Then listen carefully to the feedback.

Business Model 120

Business Model Advisory Board Angel Investor Channel 120

Startup Lessons Learned

OCTOBER 23, 2013

And, Alistair carefully breaks down cohort analysis, a method of grouping users according to a shared criterion (all the users who joined in a given month, for instance, or during a particular campaign), and then demonstrates how you can test with those cohorts to yield actionable information. It''s that the business model is complex.

Analytics 167

Analytics Lean Widget Metrics 167

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. 3) Raise capital. 9) Accelerate portfolio company value.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Next Web

SEPTEMBER 29, 2013

The Founder’s gut wrongly tells them their business plan has been validated because they received an investment. They feel the money can and should be spent on ways to grow the company, so they shift into growth mode by hiring more employees, paying themselves, hiring salespeople, running paid ad campaigns, and spending on overhead.

Metrics 136

Metrics Cofounder Cram Down Liquidity Event 136

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think. The problem is that customers dont read your business plan.

San Francisco 168

San Francisco PR Lean Early Stage 168

Duct Tape Marketing

MAY 1, 2019

Combining cost and quality, that’s the ATR 2100. My number one when you combine the cost and quality. God forbid, it’s not virtual or in the clouds, so who knew but I trusted that this was something that was needed and it just went viral. It became the sixth most funded publishing campaign of all time.

Portland 58

Portland Audio Technical Review Video 58

blog.expensify.com

APRIL 24, 2012

Shame on you for spinning your desire for junior developers as being solely related to cost. ” My guess would have more to do with the costs of Windows Server licensing and the Visual Studio IDE than with the capabilities of.NET or C# (of which the above post demonstrates an extremely limited understanding). originalgeek.

Java 107

Java PHP Software Review Coder 107