Steve Blank

APRIL 16, 2013

There was nothing suggesting that startups and new ventures needed their own tools and techniques, different from those written about in HBR or taught in business schools. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

Technical Review 327

Technical Review Lean Venture Capital Customer Development 327

Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Lets see if we can keep them.

Lean 298

Lean Business Model Customer Development Guinea 298

Steve Blank

APRIL 16, 2013

There was nothing suggesting that startups and new ventures needed their own tools and techniques, different from those written about in HBR or taught in business schools. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

Technical Review 219

Technical Review Lean Venture Capital Customer Development 219

Steve Blank

JUNE 26, 2014

We’ve pivoted our Lean LaunchPad / I-Corps curriculum. We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Lessons Learned.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Steve Blank

JUNE 8, 2021

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique.

Lean 385

Lean Security Asia SBIR 385

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Steve Blank

FEBRUARY 6, 2014

The concepts in my Lean LaunchPad curriculum can be taught in a variety of classes–as an introduction to entrepreneurship all the way to a graduate level “ capstone class.”. Our Lean LaunchPad class requires student teams to get out of the building and talk to 10-15 customers a week while they’re building the product.

Lean 278

Lean Customer Development Business Model Email 278

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Build-Measure-Learn.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

SEPTEMBER 6, 2012

You may have read my previous posts about the Lean LaunchPad class taught at Stanford , Berkeley, Columbia , Caltech and for the National Science Foundation. I wondered if business plans and 5-year forecasts were the right way to plan a startup. So what would a search process for a business model look like?

Lean 317

Lean Georgia Michigan Business Model 317

Steve Blank

JUNE 12, 2020

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , (videos here ) Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique.

Oakland 301

Oakland Asia Lean Video 301

Steve Blank

JUNE 18, 2013

The Lean LaunchPad entrepreneurship curriculum has caught fire. I wondered if business plans and 5-year forecasts were the right way to plan a startup. It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models.

Lean 286

Lean Agile Customer Development Business Model 286

Startup Lessons Learned

JANUARY 12, 2010

Lessons Learned by Eric Ries Tuesday, January 12, 2010 Amazing lean startup resources A year ago, there was no lean startup movement. I continue to believe that the explosion of interest in the lean startup has very little to do with me. If you are attempting to apply lean startup ideas in your own business - you are not alone.

Lean 146

Lean San Francisco Wiki Startup 146

Steve Blank

JULY 13, 2021

By the end of the 20th century, case studies and business plans had reached an evolutionary dead-end for entrepreneurs. The Rise of Business Schools – Management as an Occupation. The business school was invented in the first decade of the 20th century in response to a massive economic transformation in the U.S.

Lean 433

Lean Agile Business Model Business Plan 433

Steve Blank

MAY 23, 2016

NYU Engineering Commencement Speech. Thank you for the opportunity to address you on your graduation from this esteemed engineering school. Established businesses execute business models while startups search for them. By the way, the engineering definition of serendipity is, that life is too unpredictable to pre-compute.

Lean 221

Lean Technical Review Vietnam Engineer 221

Steve Blank

JANUARY 30, 2013

I earnestly believe that large corporations should emulate Lean Startups (Business model design, Customer Development and Agile Engineering.) If I were starting a corporate innovation program today, I’d use the Lean LaunchPad classes as the starting framework.

Programming 265

Programming Technical Review Incubator Intellectual Property 265

Steve Blank

DECEMBER 13, 2010

I’ve spent the last week in Santiago, a guest of Professor Cristóbal García at the Catholic University of Chile as part of Stanford’s Engineering Technology Venture Program. Here’s the course announcement from Professor Vergara (in English): Customer Development Course in Chile – Lean Launchpad. Teaching in Chile.

Chile 235

Chile Silicon Valley Lean Agile 235

Steve Blank

JUNE 18, 2013

The Lean LaunchPad entrepreneurship curriculum has caught fire. I wondered if business plans and 5-year forecasts were the right way to plan a startup. It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models.

Lean 178

Lean Agile Customer Development Business Model 178

Steve Blank

MARCH 14, 2012

Today, the second half of the Stanford Engineering Lean LaunchPad Class gave their final presentations. This team spoke face-to-face with 326 customers. As often happens, this team came into class convinced that their market research proved that their business was providing credit to underbanked customers.

Lean 248

Lean Business Model Customer Development China 248

Steve Blank

APRIL 28, 2012

We’ve taught our Lean LaunchPad entrepreneurship class at Stanford, Berkeley, Columbia and the National Science Foundation in 8 week, 10 week and 12 week versions. We decided to find out what was the Minimum Viable Product for our Lean LaunchPad class. We were going to teach the Lean LaunchPad class in 5-days.

Lean 258

Lean Business Model Customer Development New York 258

Steve Blank

MARCH 7, 2012

Today, the first half of the Stanford Engineering Lean LaunchPad Class gave their final presentations. It’s hard to believe it’s only been a year since we taught the first 10 teams in the Stanford Lean LaunchPad class. We’ll teach over 175 NSF Innovation Corps teams in the Lean LaunchPad course in 2012. Team ColorWheels.

Lean 256

Lean Business Model Agile United States 256

Steve Blank

MARCH 11, 2016

We just finished the 6 th annual Lean LaunchPad class. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley. business plans are fine for large companies where there is an existing market, existing product and existing customers, but they are useless in a startup where most often none of these are known.

Lean 120

Lean Incubator Business Model Channel 120

Steve Blank

MAY 10, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Class lectures were over last week, but most teams kept up the mad rush to talk to even more customers and further refine their products. Many entrepreneurship courses focus on teaching students “how to write a business plan.”

Lean 279

Lean Business Model Agile Customer Development 279

Steve Blank

JULY 28, 2011

Silicon Valley was born in an era of applied experimentation driven by scientists and engineers. From the point of view of scientists and engineers in a university lab, too often entrepreneurship in all its VC-driven glory – income statements, balance sheets, business plans, revenue models, 5-year forecasts, etc.

Engineer 278

Engineer Silicon Valley United States Intellectual Property 278

Steve Blank

APRIL 4, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) This post is part four. Syllabus is here.

Customer 234

Customer Business Model Nebraska Cloud 234

Steve Blank

OCTOBER 24, 2014

—— The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses and agile engineering to build minimum viable products. Product/Market fit now has its own book.

Business Model 335

Business Model Design Customer Development Lean 335

Steve Blank

JANUARY 28, 2014

0:43: Business Plans versus Business Models. 1:46: The Differences: Accounting, Engineering & Sales. 6:07: Engineering: Waterfall Development in a Large Company vs. Minimum Viable Product in a Startup. Module 3, The Lean Method. 1:28: Using the Business Model Canvas.

Founder 327

Founder Intellectual Property Lean Customer Development 327

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. What plan says that? I hope this thinking already sounds inane to you.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

JULY 25, 2011

Scientists and engineers as founders and startup CEOs is one of the least celebrated contributions of Silicon Valley. ESL, the first company I worked for in Silicon Valley , was founded by a PhD in Math and six other scientists and engineers. It might be its most important. ———-. Cold War Spin Outs.

Engineer 305

Engineer Silicon Valley United States Venture Capital 305

Feld Thoughts

OCTOBER 4, 2013

NEXT by Startup Weekend is a wonderful next step for entrepreneurs looking for feedback on their idea or early business, while heavily leveraging the Lean methodology. We learned how to take an idea and turn it into a company the right way using the Lean Startup process. We got off the ground and out of the building right away.

Startup 130

Startup Vesting Cofounder Lean 130

Steve Blank

MARCH 5, 2012

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ? Don’t Throw the Tomatoes.

Search 320

Search Business Model Customer Development Agile 320

Steve Blank

MAY 9, 2017

Everything a large company did, a startup should do – write a business plan; hire sales, marketing, engineering; spec all the product features on day one and build everything for a big first customer ship. Not kind of wrong but going out of business wrong. Where is it going? We now understand that’s wrong.

Restful 222

Restful Silicon Valley Puerto Rico San Jose 222

Steve Blank

MARCH 29, 2010

In my last post I described my approach to one of the three classes I teach at Stanford in the engineering school: Fundamentals of Technology Entrepreneurship. The key things I want students to take from the class are: Understand that a startup is a temporary organization designed to search for a profitable business model.

Business Model 226

Business Model Silicon Valley California Engineer 226

Steve Blank

FEBRUARY 18, 2010

After I retired, I began teaching Customer Development , a theory of how to reduce early stage risk in entrepreneurial ventures. The first time I taught the class at the Haas Business School, U.C. Love/Hate Business Plan Competitions……… 39. Customer Development Manifesto.

Silicon Valley 202

Silicon Valley Customer Development IP Developer 202

Steve Blank

JUNE 7, 2019

Followed by an 8-minute slide presentation follow their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique. All the presentations are worth a watch. Team: Panacea.

Oakland 266

Oakland Lean SBIR Afghanistan 266

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. Many entrepreneurship courses focus on teaching students “how to write a business plan.” We’ll build the class around the business model / customer development / agile development solution stack.

Wiki 311

Wiki Lean Management Business Model 311

Steve Blank

FEBRUARY 7, 2013

Berkeley and NCIIA , Jerry Engel and I first offered the Lean LaunchPad Educators Class. The class was designed to teach educators (and the adjunct entrepreneurs that support them) the Lean LaunchPad approach (Business Model Design, Customer Development and Agile Engineering) for teaching entrepreneurship.

Delaware 297

Delaware Lean Entrepreneur Advisory Board 297

Startup Lessons Learned

OCTOBER 6, 2008

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. Thats what business is designed to do.

San Francisco 128

San Francisco Lean Continuous Deployment Agile 128