ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. What’s the current relationship between your marketing and sales teams?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. As of today, Facebook ad targeting is much stronger than any other PPC channel when it comes to demographics. So where do you even begin when there are 72+ PPC options for you? Work/career.

PPC 48

PPC B2C B2B Sales Cycle 48

Duct Tape Marketing

NOVEMBER 17, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. But the fact that it is so relational and it's so emotional means that you have to be on all channels all the time, but with different messages. No one can argue with that.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. This has changed how buyers interact with sales. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. The channels. Others span multiple channels.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 22, 2018

The prospect-to-customer journey is not a linear series of events; it’s hard to predict and measure every engagement. Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

AUGUST 19, 2020

For example, our PPC team discovered fast-moving trends during the onset of COVID-19 for an events management company. Search volume dried up overnight for generic queries like “summer concerts in Richmond, VA,” as well as branded events that had been canceled. Are we able to create incrementality across channels?

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Warming up prospects is critical for ABM success , even for virtual events. Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Duct Tape Marketing

JULY 23, 2013

Sales professionals need to engage as many tools as possible to listen to what their customers, prospects, competitors, influencers and even journalists are saying and sharing in every channel. Channel guiding. There’s a path that an ideal client moves down and sales professionals need to take charge of lighting this path.

Sales Cycle 60

Sales Cycle Sales Reputation Channel 60

ConversionXL

APRIL 3, 2018

The event had returning attendees… Again wow’d by #CXLLive — plenty of knowledge to bring back to the team. … as well as first-timers: First time at #CXLlive , very impressed with the event. Never experienced an event where everybody seems to know each other. Assign content & channels for each experience.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor , for every $1 spent, email marketing generates $38 in ROI. 7 Must-Have Drip Campaigns for SaaS Marketers. There are many types of drip campaigns depending on your conversion goal. Reactivation.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. There are many different channels now – attribution is the real b h. Or all of their touch points.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

APRIL 10, 2020

No one cares about a team or individuals’ “experience” with platforms or channels. Run their own campaigns? The solution isn’t just to learn a platform or channel. He touts “fully integrated event-based, intent-driven, account-based marketing” as his company’s most successful strategy in 2019. Crunch their own data?

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Prospects – these are folks that in some way have indicated they have an interest in your product/service by filling in a form, hitting a sufficient number of pages on your site, attending an event, speaking to someone at your company at a show, etc. # Opportunity Pipeline – the dollar value of the opportunity.

B2B 42

B2B Metrics Marketing Startup 42