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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign.

Campaign 149
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How to Optimize Your Event Marketing Campaigns: Before, During and After Events

Duct Tape Marketing

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Meanwhile, Frost and Sullivan report that the live events industry is worth around $512 billion.

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Integrating Digital Platforms in Financial PR: Maximizing Impact in the Digital Age

The Startup Magazine

In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns. Embracing Social Media for Real-Time Engagement Social media channels such as Instagram, LinkedIn, and X, formerly known as Twitter, have become essential components of financial PR strategies.

PR 119
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A Guide To The Future Of Virtual Meetings And Events

Duct Tape Marketing

A Guide To The Future Of Virtual Meetings And Events written by John Jantsch read more at Duct Tape Marketing. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. 3:29] How do you think augmented reality will play into virtual events? [4:33] Marketing Podcast with Mark Kilens. Get Semrush.

Audio 80
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The Day In The Life Of Working As A Digital Marketer

YoungUpstarts

In any event, it’s always helpful to know what people do in their day-to-day jobs before changing professions. It’s different from traditional marketing because the digital component enables marketers to see real-time analyses of their campaigns so they can quickly see what’s working and where they need to pivot.

Marketing 264
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Ideas For Rebalancing Your Marketing Campaign During This Current Pandemic  

YoungUpstarts

When an unexpected event of national or global scale dramatically changes the marketing environment, such as what’s happening now with the coronavirus, how should marketers respond? How do you get your best salespeople in front of clients and prospects when events are cancelled, travel is restricted and most people are working from home?

Campaign 246
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How AI Tools Can Help You Optimize Your Marketing Budget

Up and Running

Leveraging the power of ML or Machine Learning, AI can help channelize your marketing spending in proper directions leading to a higher return on investment (ROI). If you plan to seek out funding , you’ll need to outline your marketing spend, as well as the channels and campaigns you intend to run. Pitch to investors.