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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Companies experience a high churn rate because of bad product adoption. Let’s dive in. Common B2B marketing challenges.

B2B 150
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

However, as a founder of a small business or startup, you’re juggling many things. KPIs Every Founder Should Track. Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue and wins by type: compare revenue and wins among existing and new businesses. Sales KPIs.

Founder 71
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth.

Retention 113
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The Essential SaaS Metrics for Growth

ConversionXL

It’s common for companies to put a revenue figure on what it means to be successful in SaaS. But only 400 software companies have made it to the $500M revenue mark. Here are seven insights on SaaS metrics from successful founders and consultants. . McKinsey & Company. So what should you focus on when?

Metrics 117
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. To understand that you need to understand repeat purchase rates and of course that is harder to know in a startup company.

Metrics 150
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Churn rate was high for a service that many organizations saw as a “nice to have.” For ambitious agencies, taking an MVP approach can unlock incredibly lucrative revenue streams. As a solo-founder at the time, that was huge.

PR 120
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How to Conduct a SaaS Funnel Audit

ConversionXL

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. Monthly Recurring Revenue (MRR). Monthly Recurring Revenue, or MRR, is a measure of the predictable and recurring revenue of your subscription business.