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The Definitive Guide to Video Prospecting

ConversionXL

They don’t necessarily exclude each other, but you’ll often find many marketers pleading their allegiance to one of the two camps. You do this through a series of techniques that range from content marketing (attracting leads) to chatbots and surveys (providing value). That’s where inbound prospecting comes in. Why video prospecting?

Video 141
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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

A new survey by Adobe and Econsultancy finds that 52% of digital marketers consider the ability to personalize web content to be fundamental to their online strategy. To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. It’s personalized!

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How to Get Traffic That Converts

ConversionXL

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Get the Ecommerce Traffic Report. ThinkTraffic had a post about a start up experimenting with different traffic sources. Analyzing the data.

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? We use campaign codes to track contacts that we’ve received through advertising to see if they end up becoming students.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

15% Of CMO’s Don’t Measure Marketing ROI, 27% Rely On Manager Judgements. Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. No two tools track exactly the same way.

Analytics 113
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How to Optimize Videos for Conversions

ConversionXL

69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Marketers share the same sentiments. Marketers share the same sentiments.

Video 48
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. You’d better understand— really understand—your target market. Your success online is directly proportional to how well you understand your target market. Your success online is directly proportional to how well you understand your target market.