Brandanew

DECEMBER 21, 2015

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. Most of the holiday shoppers begin shopping before Christmas and customers are already deciding on their favorite brands or shops before they shop.

eCommerce 100

eCommerce Sales Social Media Campaign 100

Duct Tape Marketing

FEBRUARY 22, 2017

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals.

Curation 43

Curation Lead Generation Technical Review Email 43

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. In those days we just called it sales.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. No custom audiences like what’s on Facebook. The traditional PPC customer journey. When you’re launching your PPC search campaigns, you want to keep two things in mind: 1.

PPC 48

PPC B2C B2B Sales Cycle 48

Duct Tape Marketing

OCTOBER 21, 2014

You began your AdWords campaign for your small business with high hopes and launched it, excited to fulfill orders from your new customers. Mistake One: Keywords In Broad Match. There are four main match types: broad, broad match modifier, phrase, and exact. Except those orders never came.

Philadelphia 66

Philadelphia Cost Matching PPC 66

Duct Tape Marketing

APRIL 5, 2023

Additionally, measuring the lifetime value of new customers is vital to determine the ROI of online advertising, and investing in CRO as an ad spend, could make significant improvements in performance. What's the one year value of the typical customer? And you can listen to it all on your lunch break.

Advertising 81

Advertising Analytics San Diego Networking 81

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. Deliver tailored marketing and sales messaging to those people. While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Deliver custom ads programmatically.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

OCTOBER 22, 2018

As marketing moved online, we got decent at tracking link clicks and website behavior, but we still struggle to connect the dots between someone visiting a website, taking an action, and becoming a customer. The prospect-to-customer journey is not a linear series of events; it’s hard to predict and measure every engagement.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Aligning customers & business objectives. The power is in how customer data is used.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Interviewing your customers can reveal the priorities they’re aware of. Other warning signs included a lack of responses to our high-performing outreach campaigns, along with the fact that new content wasn’t performing well.

PR 120

PR B2B Lean Audience 120

ConversionXL

MAY 19, 2016

Linear funnels are conducive to the traditional customer lifecycle you’re used to hearing about. All of these questions lead to pages like this… Josh suggests that actual customer journeys are much more complex than a linear funnel would indicate. Tweet It!]. Linear Funnels vs. Tornadoes: What’s the Difference?

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

APRIL 10, 2020

Run their own campaigns? It varies by company, says Arnoux: It depends on the industry, the maturity of the product, the regulatory framework, the culture of the organization (including branding, compliance, legal), the business model, the metric they’re focusing on, the length of the sales cycles, and the resources available.

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” But I’m fine with that. ” (Wolf).

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

FEBRUARY 19, 2012

Understanding what your ideal customer wants is essential and goes without saying. Turning leads into customers. And eventually you will ask for the sale. When should you ask for the sale? If the product is a box of matches, it’s very easy to understand and very cheap. Image credit.

Email 131

Email Sales Cycle Minnesota Sales 131

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” But I’m fine with that. ” (Wolf).

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). See you next year.

San Antonio 86

San Antonio Metrics B2B Analytics 86