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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 129
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Deep Dive: Analytics and Security on a Real Ecommerce Platform

The Startup Magazine

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. The best ecommerce platforms have multiple layers of security to keep you and your customers safe.

eCommerce 135
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand).

Marketing 110
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How To Build a Custom Sales Report Dashboard in Google Data Studio

Up and Running

Reports are vital for establishing the success of marketing campaigns and tracking sales trends. So too is the task of compiling a report in such a way to clearly show the results of your campaigns and provide insight into what next steps you need to take. Google itself has almost 20 connectors linking to its various tools.

Sales 137
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. image source.

Retention 115
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How To Develop Your Customer Retention Strategy

ConversionXL

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. image source.

Retention 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. image source.

Retention 105