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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

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eCommerce: A VC Story [guest post]

VC Cafe

While some VCs that I met seemed to be rightfully bullish about everything that had to do with eCommerce, some seemed to be missing the point. To put it bluntly, on more than one occasion I encountered a VC saying that the eCommerce model doesn’t have a “VC feel” to it. The ripples of eCommerce are tangible. Here’s why ….

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Deep Dive: Analytics and Security on a Real Ecommerce Platform

The Startup Magazine

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. The best ecommerce platforms have multiple layers of security to keep you and your customers safe.

eCommerce 106
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30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

Hearpreneur

In recent years, eCommerce companies have begun to increase revenue by selling products directly via social media networks. 14- Brands will prioritize vertical video marketing Photo Credit: Austin Armstrong The number 1 trend for 2023 digital marketing will be brands making vertical video marketing a top priority.

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What is vertically integrated ecommerce and when is it appropriate?

The Equity Kicker

Andy Dunn, the founder of Bonobos and one of the most thoughtful writers I know on ecommerce, penned a good piece yesterday entitled Digitally Native Vertical Brands. It’s a brand, and that brand is vertical. our partner company Lost My Name ) and carrying a wider range of SKUs than will work in physical retail is another (e.g.

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Business models for ecommerce 2.0

The Equity Kicker

Andy Dunn from Bonobos wrote yesterday about the dominance of Amazon in what he calls ecommerce 1.0 Proprietary merchandise – e.g. vertically integrated retailers like Bonobos and WarbyParker. Proprietary experience - e.g. companies that offer amazing discovery experiences like RenttheRunway , Shoedazzle and Birchbox.

eCommerce 120
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market. They rely on each other for success.

Marketing 110