ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. image source. image source.

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. Define your target metrics. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). So humility is crucial, but it also helps to have a framework. A very popular one is the PIE framework.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Duct Tape Marketing

JANUARY 7, 2020

And what can you do to get the most out of your campaigns? But if you’ve never run a Google Ads campaign before, you may feel overwhelmed. While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms. So let’s take a closer look at paid search.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. No metrics, data pukes, guidance on creating every more reports.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Define your target metrics. To do this, we recommend the ResearchXL Framework. It also helps to have a framework. This chart from Google explains that very well: (Image Source).

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MARCH 20, 2015

Never start a marketing campaign without a dedicated landing page. Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? How to connect customers to experiences: Decision rules as a framework. Does everyone know how we’re defining metrics?

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. A Framework For Critical Thinking. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ITSMA’s ABM framework simplifies these types. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Campaign Cost Analysis. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

FEBRUARY 25, 2013

and specialized PPC tools and email or other software. Let's say the analytics team does analysis of current email marketing metrics and identifies improvements to how your company structures the emails that go out. The recommendations are implemented and that drives an additional 100k clicks from the email campaigns.

Analytics 142

Analytics DC Web Revenue 142

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Competition (who comes up first consistently, ppc and organic). Will I analyze Search first or Campaigns? Here I particularly like to look at a metric I call "share of search." Good context.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. Television campaigns. "Social media campaigns" ( context ).

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

OCTOBER 19, 2010

Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. " Kisses. Angels singing! Time on Site!

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60