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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

The following is a guest post by Kirsten Cluthe and Ritika Puri from The Lean Startup Conference team Wondering what’s new in the Lean Startup community? She wants to disrupt Hollywood with the Lean Startup method. It's Lean Startup storytelling for the Snapchat generation. Read about Prerna’s journey here.

Lean 60
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Such as UK-based money app Cleo’s expansion into the United States : Cleo’s marketing team might test actions like: Regional or global expansion. New customer segments.

Marketing 115
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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. Related posts: Lean Marketing tips: not-for-profit edition. Outdoor and print. Direct mail.

Lean 98
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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Start your lean business plan today: Download our Free Lean Plan Template one-page-pitch-download.pdf. I’m going to start with what’s a lean business plan.

Lean 60
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Making Marketing Training Work: Closing Skills Gaps, Proving Value

ConversionXL

LinkedIn’s May 2018 Workforce Report revealed a 230,000-person shortage in the United States for marketing skills, with demand highest in major cities. Sales and marketing tend to have the same metrics,” explained Phillips. Measure the difference in performance between the two based on a key metric (e.g. Trend analysis.

Marketing 106
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Twitter Link Roundup #139 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. Not a good metric for small business – [link].

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.