leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Up and Running

MAY 28, 2015

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Start your lean business plan today: Download our Free Lean Plan Template one-page-pitch-download.pdf. I’m going to start with what’s a lean business plan.

Lean 60

Lean Business Plan Video Software Review 60

Up and Running

MAY 12, 2020

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Now if you’re looking for an active plan that you can edit and adjust over time, you may want to consider creating a lean plan. Establish milestones and metrics for your business plan. Create a paid advertising campaign.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Up and Running

AUGUST 20, 2018

Most of us need just a Lean Business Plan, for internal use, with just bullet point lists and important projections. Good businesses always keep their Lean Plan up to date. The lean business plan is great news because it makes the planning process much less daunting. More on that in the section on the Lean Plan.

Business Plan 119

Business Plan Technical Review Lean Forecast 119

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. Online, offline or nonline.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. You might measure and track metrics associated with increased website visits, or video views, or social media engagement.

Marketing 142

Marketing Social Media Lean Campaign 142

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Learning from Obama: maneuver warfare on the campaign trail I had the privilege of volunteering for the Obama campaign in swing states for a few weekends during the final push towards victory. Im quite confident I got more out of the experience than the campaign got from me.

Campaign 84

Campaign San Francisco Lean Agile 84

Eric Friedman

JUNE 17, 2021

I also love figuring out where a founder is going and what their north star metric could be, both now and in the future. I was recently catching up with Pete about his metrics of success , and how to own them. We also started talking about the “north star” metrics of a business. Product idea/tangent/focus area.

Metrics 78

Metrics SMS Cofounder Lean 78

Brandanew

JUNE 27, 2016

The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. 40% CMOs reported low social media impact on campaigns in a CMO survey Click To Tweet. What metrics are important to measure her brand awareness. b) Inspire creativity in daily work.

Social Media 150

Social Media Media Campaign Lean 150

Up and Running

SEPTEMBER 10, 2021

This can help them better manage marketing campaigns with clear goals and objectives. It can automate specific communications, help simplify the transition between team members and help track campaigns, purchases, and customer satisfaction. Here are just a few of the use cases for CRM systems: Identify customer segments.

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

SEPTEMBER 16, 2020

Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.

Campaign 116

Campaign B2B Software Review Differentiation 116

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ReadWriteStart

OCTOBER 6, 2020

The days of creating amazing content, paying for advertisement, and then leaning back on your chair to get great results are essentially over. Pay attention to your metrics and data to gauge response and interaction with the content positioning as well. Here are five essential inbound marketing tools for startups and entrepreneurs.

Marketing 156

Marketing Entrepreneur Social Media Startup 156

ConversionXL

FEBRUARY 12, 2019

As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Lessons Learned

NOVEMBER 1, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Lean Startup techniques have been taking off in the social-mission sector, helping people solve problems more effectively, and earning the name Lean Impact. We asked Christie to give a sense of how she sees the relationship between Lean Impact and Lean Startup.

Lean 167

Lean San Francisco Metrics Angel Investor 167

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. The Lean Startup Intensive is tomorrow at Web 2.0.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

SEPTEMBER 3, 2021

We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. Then, target them with user acquisition campaigns.

Metadata 121

Metadata Technical Review Retention Metrics 121

The Startup Magazine

AUGUST 8, 2019

Nothing can bring you as much targeted traffic as a well-run PPC campaign. Well, there are a few metrics: Clicks; Converted clicks; CTR; VTR; CCR; Value/Converted click. If more than a couple of these are not up to par with the rest, you are better off replacing the keyword or restarting your campaign. Campaign for Mobile Users.

Campaign 94

Campaign PPC Mobile Social Media 94

ConversionXL

AUGUST 8, 2018

Sales and marketing tend to have the same metrics,” explained Phillips. A scan of marketing-specific KPIs highlighted by training firms also reveals a list of familiar metrics: number of qualified leads generated, cost per qualified lead, marketing staff turnover rate, and marketing staff productivity.). Trend analysis.

Marketing 106

Marketing Metrics Programming Leadership 106

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Lean on your professional networks too. According to Campaign Monitor , an open rate of up to a quarter of all emails sent can be considered successful. . “A Source ).

Audience 139

Audience Social Media Email Ruby 139

Up and Running

SEPTEMBER 8, 2016

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Once you’ve built out your Pitch, continue working on creating your Lean Plan. Incorporate milestones and metrics into your Lean Plan. Create a paid advertising campaign. Start doing guerilla marketing.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

SEPTEMBER 13, 2012

This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference. If you’ve been following along at home, we hope you’ve noticed that this year The Lean Startup Conference will be a two-day affair, with top-quality workshops on December 4. The two are co-authors of the forthcoming Lean Analytics book.

Lean 150

Lean Analytics Metrics Hosting 150

Up and Running

DECEMBER 17, 2020

But particularly when you’re running lean and mean, you may not have native expertise in every aspect of managing a startup. Outbound actively pushes customers toward you using tools such as banner ads placed on other companies’ websites, email blasts, paid ads on search engines, or traditional direct mail campaigns and radio commercials.

Marketing 142

Marketing Technical Review SEO Hosting 142

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). What does a thoughtful campaign look like? Their best course is to stabilize the brand.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Lessons Learned

NOVEMBER 14, 2013

Guest post by Lisa Regan, writer for T he Lean Startup Conference. We’ve posted the full program for The Lean Startup Conference , and it includes more than three days of events for Gold pass holders and six days of events for VIP pass holders. On the evening of December 8, Ignite Lean Startup kicks off the conference.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

Startup Lessons Learned

SEPTEMBER 13, 2008

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. The Lean Startup Intensive is tomorrow at Web 2.0. Think of it as micropayments for beta testers. Expo SF (May.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

crowdSPRING Blog

JANUARY 28, 2019

Their blog features articles on social media marketing in all its myriad forms – how to get the most from your social media content, mastering platforms like Facebook, Instagram, Twitter and LinkedIn; working with influencers; and analyzing your social media campaigns. Want to learn lean marketing tips for your small business?

Small Business 106

Small Business Marketing Social Media SEO 106

Up and Running

MARCH 17, 2022

The operational plan covers the details of marketing campaigns, short-term product development, and more immediate goals and projects that will happen within the next year. What metrics matter and how will you track them? What marketing campaigns will you run and what will they cost? What resources do you need to get there?

Business Plan 145

Business Plan Operations Lean Forecast 145

crowdSPRING Blog

JUNE 8, 2011

It’s not easy being lean – [link]. Display Ads Lift Branding Metrics – [link]. crowdSPRING to Create a New Logo for UN Population Fund’s Worldwide 7 Billion Actions Campaign – [link]. Why the United Nations is turning to crowdsourcing to launch its ’7 Billion Actions’ campaign – [link].

Social Media 96

Social Media Small Business Design Media 96

Up and Running

AUGUST 28, 2018

A Lean Business Plan might be a better fit if you simply need to think through all the different aspects of your business. A Lean Plan will be shorter, and it lends itself to quick revisions, but both types follow the same general outline. Milestones and metrics that you’ll need to hit to be viable. Milestones and metrics.

Business Plan 72

Business Plan Technical Review Exit Strategy Oregon 72

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? 12comments: Dougvs said.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

crowdSPRING Blog

MAY 31, 2013

The image above is a mosaic of the most interesting photos from Flickr, based on Flickr’s mysterious “interesting” metric. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Are you familiar with the Lean Startup methodology? They call it Lean Startup, but it’s also essentially conversion optimization. Still not convinced? The process.

PPC 123

PPC Analytics Conversion SEO 123

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. The Lean Startup Intensive is tomorrow at Web 2.0. First off, what does it mean to launch? Instead, do your product launch first.

San Francisco 168

San Francisco PR Lean Early Stage 168