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From CRM to CXM: Walking the Customer Journey

Venture Chronicles

Social technologies that are widely available today enable, for the first time, customer experience innovation at large scale. Customer generated content in the form of community and forum posts, comments, Tweets, Facebook Wall posts, and much more is at it’s core earned media. This is customer experience gone wrong.

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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising. In either case, corporations have to set up their investment vehicles so that the venture capital community sees them as serious players. Teten: How do corporate VCs interact with the broader VC community? .

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. It is a social network (like Facebook). Owned Brand Channel. Not even close.

Analytics 149
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4 Considerations for Expanding Your Startup to International Markets

mashable.com

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. They may also contribute code to the community that comprises the backbone of their technology.

France 77
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners.

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5 Hot Ecommerce Trends to Watch

mashable.com

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. Social Media Lists. Social Network Lists. Social Media. Social Networking. Social Good. Social Media. Social Media.

eCommerce 101
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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? LinkedIn was curious, so the business social network decided to find out. Whom is he or she connected to?