Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Brandanew

OCTOBER 6, 2015

So, you have your social media team in place. You have a strict schedule to regularly publish on all major channels. How do you know that your social channels are actually giving you leads? Is social media working for your business? You need to create or curate content keeping audience needs central.

Social Media 100

Social Media Media Analytics Social Network 100

Duct Tape Marketing

FEBRUARY 23, 2022

He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. And he's a CPA was formerly the businessman manager and director of live events for mid role media. And that led to us kind of putting together that, you know, curating that community and, and led to a podcast movement as it is today.

CPA 93

CPA Technical Review Hosting Audio 93

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 126

Social Media Media Marketing Database 126

Duct Tape Marketing

DECEMBER 28, 2022

He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. And he's a C P A, was formerly the business manager and director of live Events for Mid-Roll Media. And that led to us kind of putting together that, you know, curating that community and, and led to a podcast movement as it is today.

Audio 50

Audio CPA Technical Review Hosting 50

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 69

Social Media Media Marketing Database 69

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM doesn’t stop at lead generation or new opportunities. ABM teams then began curating content and tagging it by use case, industry, and persona.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

JUNE 9, 2017

Your website visits and form fillers are automatically indexed on the tool’s CRM and you can custom create the lead nurturing email chains to get those leads to convert. People spend 30-40 minutes a day on social media, making it a great platform to capture leads (Source: SocialMediaToday). This isn’t channel-specific.

Conversion 61

Conversion Marketing Social Media Lead Generation 61

Duct Tape Marketing

JUNE 19, 2012

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now.

PR 65

PR SEO Social Bookmarking Distribution 65

Brandanew

MAY 6, 2016

The way a new customer was acquired wasn’t just through a single channel but spread across. Social media is changing the way companies conduct business as we know it and the effect on sales is equally profound. Perhaps the most significant change formed by the advent of social media is in customer expectations.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Duct Tape Marketing

OCTOBER 9, 2018

Additionally, 75 percent of B2B buyers conduct research in social channels for products and services. This will give you a steady stream of curated content to share with your network and will help to ensure that the content you’ve created is getting a wider reach. Status Updates. Amplify Your Content With Ads.

Conversion 75

Conversion Sales Audience Social Network 75

Duct Tape Marketing

JUNE 22, 2021

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . Why businesses use social media today.

Social Media 95

Social Media Media Curation Audience 95

Duct Tape Marketing

SEPTEMBER 11, 2018

Adopt a similar tone in your social media posts. Understanding what it was that grabbed a stranger’s attention can allow you to bolster your relationship with those who already interact with your brand or who happen upon it via inbound channels. Create blog posts that are related to the topic you presented in the ads.

Marketing 63

Marketing Social Media Campaign Curation 63

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Your landing page is the make or break of these efforts. Latana keeps things simple above the fold.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

NOVEMBER 30, 2017

How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. Social media is just another channel, it is another part of marketing. Can I sell?

Social Media 70

Social Media Media Curation Lead Generation 70

Duct Tape Marketing

JUNE 6, 2018

How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. Social media is just another channel, it is another part of marketing.

Social Media 76

Social Media Media Marketing Curation 76

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Paid tools like Triberr can help you connect to Twitter influencers, curate content, and grow engagements.

Conversion 68

Conversion Social Media Search Campaign 68

Duct Tape Marketing

MARCH 17, 2020

Marketing Insights: These include traffic rankings and analytics, providing insights into your audience, their geographic location, and what pages people are finding through which channels (direct, search, or social media). Lead Generation Tool: SEMrush’s site audit widget allows you to add their code to your website.

SEO 76

SEO St. Louis Software Review Marketing 76

Up and Running

APRIL 2, 2019

Having a worldwide audience at your fingertips is great, but if a social media platform is the gatekeeper of your contact list, do you really own that information? I understand why social media marketing is attractive to small businesses. Maintaining an upward trajectory on social media, however, is more challenging.

Social Media 102

Social Media Customer Algorithm Channel 102

Brandanew

JUNE 18, 2015

3) Your existing state of Social Media. At Brandanew, we are very much of the view that you need “owned media” properties to push your Content Marketing strategy. Social media tools for instance ManageFlitter may start at $50, FollowerWonk at $99 and again these vary vastly depending on the service suite.

Cost 100

Cost Marketing Social Media PR 100

Duct Tape Marketing

AUGUST 17, 2017

If you aren’t, you can use search engines to find what experts are already sharing, and curate the best available strategies into a coherent piece of content. Now that you’ve got your content masterpiece, you need to consider two important questions: Which channel should you publish your content on?

Social Media 68

Social Media Syndicate Syndication Matching 68

Duct Tape Marketing

APRIL 28, 2017

Lead generation & sales. When companies combine great content with advocate-based distribution, they have seen great results, like a five-fold increase in web traffic and 25% more leads. They can be influencers, niche experts (bloggers or content channel owners) or employees. The result? Identify your advocates.

Social Network 51

Social Network Distribution Curation B2B 51

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed. What about trust?

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. For example, person #1 is searching for “the best social media software for automation.” Generating awareness through SEO. Image source.

Customer 140

Customer Marketing Social Media CPA 140

The Next Web

NOVEMBER 30, 2013

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. Content marketing allows a business to connect with existing and potential customers by providing value through original or curated content. Social media is the sole indicator of success. Creating blog content is essential.

Marketing 156

Marketing Social Media Audience Channel 156

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. How to Track It – We recommend you to do a channel-wise audit to understand the real picture painted by these social metrics. Not really.

Marketing 28

Marketing Metrics Clickthrough Analytics 28