Channel Customer Development Distribution Restful 
Steve Blank
JUNE 26, 2014
We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Customer Segments change over time. I-Corps @ NIH Lecture Order Details.
Steve Blank
SEPTEMBER 16, 2014
Activities” is where you define the most important things your company must do to make the rest of your business model work. Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If Filed under: Customer Development.
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Steve Blank
JANUARY 21, 2016
You must also understand the value the product provides customers (along with the rest of your business model.). And going for crowdfunding before you do customer discovery with customers can lock you into the wrong idea too early. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111.
Steve Blank
APRIL 7, 2020
The key principles of customer development are: There are no facts inside the building so get the heck outside. You can test your hypotheses with a series of experiments with potential customers. The rest of the canvas might be validated with pricelists, spreadsheets, etc. How can you test distribution/deployment?
Steve Blank
NOVEMBER 11, 2014
In the 20 th century corporate skunk works were used to develop disruptive innovation separate from the rest of the company. They had direct interaction with customers and controlled a sales channel which allowed them to negotiate their own deals with customers. They were the hallmark of innovative corporations.
Steve Blank
OCTOBER 31, 2014
But if you want to build a scalable startup you need to be asking how you can you get enough customers/users/payers to build a business that can grow revenues past several $100M/year. startups ignore the rest of the world until they scale in their own country. Test channel and demand creation activities in the U.S. entrants.)
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.
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