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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149
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Why a Company Can’t “Be More Like a Startup”

Steve Blank

If they select a business model that targets industry incumbents, they don’t have to worry about upsetting existing customers, partners or distribution channels. Existing companies also use network effects of monopolies/duopolies, distribution channel kickbacks, etc., to stifle competition.). What can a company do?

Startup 275
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited.

Video 339
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) Customer Relationships answers the question, “How will we create demand and drive it to our channel?”

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127
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How To Find the Right Co-Founders?

Steve Blank

Activities” is where you define the most important things your company must do to make the rest of your business model work. Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If

Cofounder 335
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Kung Fu

A Smart Bear: Startups and Marketing for Geeks

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. You still have to get the first customers, and most of the rest, yourself. A reliable paid acquisition channel results in a somewhat stable business.

Restful 202