Duct Tape Marketing

NOVEMBER 17, 2022

But the fact that it is so relational and it's so emotional means that you have to be on all channels all the time, but with different messages. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. And I think that's really the compelling part.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

APRIL 5, 2023

Seven different channels and Facebook have since come out with their sort of version of this and marketers are a little bit upset. They're on 20 different channels and most businesses can't do 20 different channels. And if you haven't got it set up, go play with a Google demo account. Yeah, basically all over Google.

Advertising 82

Advertising Analytics San Diego Networking 82

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that originally reached out for a demo. Customers that converted in the last year that had a sales cycle of less than x weeks. How did that effect their average order value? How “sticky” is your product for new users?

Conversion 48

Conversion Retention Acquisition Metrics 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. And a little harder than that for direct sales situations with large deal sizes. Conversion rate from phone calls to Demos. (If Conversion rate from Demos to Closed Deals. (If Bookings is the pre-cursor to Revenue. Average Deal Size. (If

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

JANUARY 15, 2019

Maybe it’s getting a prospect to hop on a demo call with someone from your sales team. Part of getting the timing right is understanding your sales cycle and your customers. However, there are other channels out there. The same is true for your follow up campaigns. Think Beyond Email.

Campaign 68

Campaign Sales Cycle SMS Email 68

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. What’s the current relationship between your marketing and sales teams?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. As of today, Facebook ad targeting is much stronger than any other PPC channel when it comes to demographics. Track Sales Wisely. Relationship status. Education level. Work/career.

PPC 48

PPC B2C B2B Sales Cycle 48

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. For example, if the customer is still very early in the sales cycle, you can be most helpful by providing information and not being too pushy.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

MARCH 20, 2019

As one reviewer conceded , that’s a challenge that software can’t solve: For us the ROI is still not totally found, as we are struggling with the sales channels who are not so enthusiastic about having to manage cold-to-cool leads, for a question of resources (again) and mentality. It’s a difficult claim for consumers to evaluate.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

OCTOBER 22, 2018

Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. It was a significant chunk of the marketing budget and came at the expense of other channels. Why do I say that?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). iRidium invited top tier accounts to product demos. Results of iRidium’s ABM efforts. how long they spent on the site).

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105